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Objective >>
Drive sales for an iTunes exclusive album release. |
Solution >>
As the interactive agency of record for Blue Man Group, we worked closely with numerous parties on the launch of the album Live at the Venetian – Las Vegas . As part of the overall release plan, the first track of the album was given away free on iTunes to celebrate the launch of the album. We created a redemption system via the Blue Man Group website that allowed us to offer the free downloads first to the Blue Man Group fan base with the intent of fueling word-of-mouth. To promote the album, we launched a comprehensive online advertising campaign which was supported by rich media units with music and video embedded in the ad units. In addition, we worked closely with the Blue Man Group creative team on the creation of a video podcast which aimed to reach new markets. |
Results >>
Through the sales success of the album, Blue Man Group has maintained a very strong presence on iTunes in many of its ‘top 10 lists' and ‘featured artists' sections. The video podcast held the #1 position on iTunes podcast chart for three weeks in a row recording over 500,000 downloads over the life of the campaign. Sales of the album have remained strong and the overall campaign drove significant exposure for the Las Vegas production. |
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