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Objective >>
Launching a new Las Vegas production. |
Solution >>
In the Las Vegas market that is heavily driven by tourism, our focus was to position the Phantom brand in front of those actively seeking to visit Las Vegas. Research has shown time and time again that the Internet is the leading source for consumers seeking travel information and on planning their vacations. To fuel this point, we launched an aggressive online media plan covering search, behavioral and contextual advertising formats along with a focus on opening distribution channels via the primary travel portals including Expedia, Travelocity and Orbitz to drive sales and awareness for the production. |
Results >>
Ticket sales have continued to rise for the production since its launch and the advertising placements proved to drive a strong return-on-investment. Our performance based initiatives have given the production both a continuing channel for tickets and the statistical data from the campaign allowed for a baseline to judge future marketing initiatives. In addition to the success of the online media, the production now has established positions in many of the key travel portals which also have led to strong sales to incoming tourists. |
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