| |
Objective >>
Build buzz surrounding the New York release of The Queen. |
Solution >>
Our strategy was to position the movie as ‘an event'. As the first movie premiering at a major New York film festival, we identified key marketing partners where we could leverage promotions placements that positioned the film as the motion picture event of the season. We sent an online promotional deck to our ‘Situation List', a list of prominent New York based blogs, organized ticket giveaways to the first public screening and negotiated promotional advertising rates that allowed us to speak to our target markets through cost-effective channels. |
Results >>
The movie opened surprisingly strong at the box office in its first weekend making it one of the most talked about events in it's opening weekend which was the primary goal of the campaign. The blogs were buzzing with positive feedback about the production and our advertising creative performed strong throughout the life of the campaign making the overall initiative a successful one. |
|
|
|
