theSITUATION

Broadway's Lost Travel Opportunity

Mon, 1 Jun 2009 00:00:00 -0500

At a recent travel conference, I noticed something that was very disappointing – Broadway is missing out on significant opportunities happening

Why Twitter Rocks?

Sat, 30 May 2009 00:00:00 -0500

I think the most confusing thing for most marketers to wrap their head around in using Twitter is that there really are so many ways to use it. The re

Putting the Twitter Breaks on for a Moment

Fri, 29 May 2009 00:00:00 -0500

Hype + more hype = Twitter. You hear it and see it on every news outlet and it would feel nothing short of irresponsible to not really question if Twi

Half of Summer Vacationers to Spend Less this Year

Thu, 28 May 2009 00:00:00 -0500

I’ve seen numerous reports that say, for the most part, we will see the same number of travelers this year in major markets (including New York

Introducing Power Moms

Thu, 28 May 2009 00:00:00 -0500

Just about every marketing plan ever created for a Broadway show put the 35 – 54 year old mom as the primary target market. Here’s a reall

Situation Interactive is Hiring!

Wed, 27 May 2009 00:00:00 -0500

We have a handful of new job openings at Situation Interactive in our New York office and we invite you to pass this along to your friends and colleag

The True Cost of Social Media

Mon, 27 Apr 2009 00:00:00 -0500

The heat is on for live entertainment organizations to keep pace with the ever changing consumer behavior of ticket buyers and the emergence of social

Does Print Really Drive Online Readership?

Sun, 26 Apr 2009 00:00:00 -0500

With all of the recent changes in the newspaper industry, a new question is being asked as many begin to expand their presence online – does a p

Understanding the 45-54 Year-Old Ticket Buyer

Sat, 25 Apr 2009 00:00:00 -0500

We have so much data floating around our office at the end of a quarter, I’m like a kid on Christmas morning (yes, I realize I’m a complet

Why Do People Tweet Anyway?

Fri, 24 Apr 2009 00:00:00 -0500

Here’s an interesting article that dives into a variety of topics of how and why people use Twitter. I can say that from our internal agency su

New Job Opening � Associate Director of Marketing

Thu, 23 Apr 2009 00:00:00 -0500

Here is a new job opportunity that was passed on to me from the fantastic folks at the Roundabout Theatre Company. It’s for an Associate Direct

Why Optimism is Key in 2009

Thu, 22 Jan 2009 00:00:00 -0600

I don’t know about you – but I’m excited for 2009. Over the past few weeks, I’ve been speaking with the best and brightest mar

Demystifying Social Networking and Mobile Marketing for Broadway

Wed, 21 Jan 2009 00:00:00 -0600

Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lo

California Considers Bill To Ban Digital Billboards

Wed, 21 Jan 2009 00:00:00 -0600

Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provi

Frustration With Facebook

Tue, 20 Jan 2009 00:00:00 -0600

When Facebook drew up its original business plan, do you think it factored in ‘customer-service’ as an expense that had to increase in tim

Consumer Reviews and Legal Battles

Tue, 20 Jan 2009 00:00:00 -0600

Imagine suing customers who give your show bad reviews? Well, there are companies doing just that as I type. Wow! According to the story that profil

Marketing Job Opportunity with Publishing Company

Mon, 19 Jan 2009 00:00:00 -0600

Here is a job opportunity that was passed on to me from an innovative play publishing and licensing company based in New York City that I am now passi

Has the demise of print advertising hit its tipping point?

Tue, 25 Nov 2008 00:00:00 -0600

Here's some morning trivia for your commute this week - pick up the NY Times this Wednesday and see if you can count how many active Broadway shows a

Google invites consumers to reformat it's search listings

Mon, 24 Nov 2008 00:00:00 -0600

When you have some time, be sure to check out the new searchwiki by Google. It's a new tool allowing consumers using Google to rerank search results,

Youtube inks deals with movie studios. Could live entertainment be next?

Sun, 23 Nov 2008 00:00:00 -0600

We've all seen the video clip of the bulldog skateboarding, the exploding Mentos or the audio clip of my car being stolen (

Tue, 30 Sep 2008 00:00:00 -0500

For all of you iPhone users (and developers), here is some exciting news worth keeping an eye on – Adobe seems to be close to developing a versi

Ten reasons why blogging may not be for you

Mon, 29 Sep 2008 00:00:00 -0500

This topic presents itself quite often for us – the idea of creating a blog for one of our productions. Whether it’s a blog written by

Google for live events? Introducing FanSnap.com

Sun, 28 Sep 2008 00:00:00 -0500

For those of you who have not seen this site yet, go check out FanSnap.com. It was co-founded by former executives from StubHub and Google and is bein

Situation is hiring � help us spread the word

Sat, 27 Sep 2008 00:00:00 -0500

We are looking for the best and brightest to join our company as we are hiring for a variety of positions across all departments of our agency. There

What Broadway Ticket Buyers Want Online

Thu, 4 Sep 2008 00:00:00 -0500

We recently conducted a survey of approximately 4,600 visitors to Broadway show websites and their preferences in accessing information online. I took

Marketing to the Rich

Wed, 3 Sep 2008 00:00:00 -0500

Here's an interesting story for Broadway marketers - particularly those targeting the younger slice of the traditional theatergoing market. According

The Struggles of Search Marketing

Tue, 2 Sep 2008 00:00:00 -0500

Google is the central point of discussion in many marketing meetings I sit in and there is one particular topic that continues to bug me. Yes, t

Are Tourists Seeing Your TV Spot?

Tue, 2 Sep 2008 00:00:00 -0500

This topic has been discussed plenty of times in ad meetings over the years – during high tourist seasons, is running TV advertising an effectiv

Google Goes Chrome!

Tue, 2 Sep 2008 00:00:00 -0500

Want to sound like a smarty pants at your next cocktail party – download Chrome, the new web browser recently released by Google, and talk about

Student Program Reminder

Sun, 31 Aug 2008 00:00:00 -0500

Quick reminder - if you are a show selling your tickets through Telecharge, make sure you are participating in the College Tix program. As of right no

A �Must-Do� for all Broadway and off-Broadway Shows on Telecharge.com This Fall

Wed, 30 Jul 2008 00:00:00 -0500

All Broadway and off-Broadway shows that sell their tickets through Telecharge have a big opportunity this fall – to sell tickets to students (f

Office Space Anyone?

Tue, 29 Jul 2008 00:00:00 -0500

Situation will be embarking on another move this coming fall. With that said, our current office on 41st street between 7th and 8th will become availa

What Legal Issues You Must Consider Before Diving Into Mobile Marketing

Mon, 28 Jul 2008 00:00:00 -0500

Mobile marketing, while clearly an emerging channel that we will all want to explore, has serious legal issues that you must be aware of before market

How Google May Drop a Bombshell on Broadway

Sun, 27 Jul 2008 00:00:00 -0500

Sure, we all know by now that Google houses just about every dirty secret for Broadway (you might as well throw in Las Vegas shows as well). All of ou

Will a �Listening Budget� Line Item Soon Become A Reality For Live Entertainment Productions?

Sat, 26 Jul 2008 00:00:00 -0500

Imagine a line item in your advertising/marketing plan labeled “listening budget”. It may sound a bit goofy now, but it’s on the way

College Students Choose the New York Times

Fri, 25 Jul 2008 00:00:00 -0500

On a recent survey to Columbia University students who bought Broadway tickets, of 201 surveys completed, the leading source people selected as to wha

Direct Mail Exceeding Expectations

Wed, 18 Jun 2008 00:00:00 -0500

Here is a great story (thanks Roger G for the lead!) that speaks to the fact that the overall effectiveness of direct mail continues to remain strong.

Discount Madness on Broadway

Wed, 18 Jun 2008 00:00:00 -0500

I’ve received over ten emails about Broadway ticket discounts during the 4th of July weekend. It’s probably safe to say that somewhere bet

The Economics of Social Networking

Wed, 18 Jun 2008 00:00:00 -0500

So, MySpace just unveiled its redesigned home page. And, at first glance, it looks like Batman now owns Myspace. They made the home page one big eyeso

Why the New iPhone May be a Marketers Dream

Wed, 18 Jun 2008 00:00:00 -0500

Last week, Steve Jobs announced details about the new iPhone due out next month. In a nutshell, it’s going to be faster, cheaper and have advanc

How Google Helps Define Your Brand

Wed, 11 Jun 2008 00:00:00 -0500

Type ‘Diet Coke’ into Google - you can't miss the listing of ‘Diet Coke Sucks’ three listings down the page. Brands of all sha

Newspaper Begins Focus on Hyperlocal Content

Tue, 10 Jun 2008 00:00:00 -0500

So, it’s old news that print advertising is rapidly on the decline. At least the NY Times can begin charging admission for people to climb the T

Social Network Preferences Tied to Ethnicity

Mon, 9 Jun 2008 00:00:00 -0500

Here is a chock full of interesting points that I highly recommend all entertainment marketers dive into a bit more. According to a recent article in

How Long is Too Long for an Email Subject Line

Sun, 8 Jun 2008 00:00:00 -0500

Considering we are an industry that sends a ridiculous amount of email to the same people every day – the topic of subject lines is a very impor

Targeting International Tourists

Sat, 7 Jun 2008 00:00:00 -0500

The weakening dollar and what may very well be a US recession - the perfect blend of market conditions that make the international tourist a very temp

A Gutsy Move From Print to Online

Tue, 29 Apr 2008 00:00:00 -0500

With so much money spent on advertising in print for live entertainment, I saw this article to be particularly interesting.

In what I would

Why Listening Has Never Been More Important

Mon, 28 Apr 2008 00:00:00 -0500

Slick website. Sexy ad units. Entertainment brands sure do love to talk – but how well do they listen? That’s the question we all should b

Facebook Aims for Adults

Sun, 27 Apr 2008 00:00:00 -0500

The most common question I've been getting as of late is "who other than the under-30 crowd uses Facebook?" Well, I would venture to s

Mobile Bar Codes Face Some Major Challenges

Sat, 26 Apr 2008 00:00:00 -0500

So, you walk up to your bus stop, scan your phone and through GPS it tells you how far the next bus is from picking you up.

This is the co

Marketing to Babyboomers

Fri, 25 Apr 2008 00:00:00 -0500

Here’s some helpful information about a prime Broadway demographic – Babyboomers. I’ll keep it simple and bullet point some key quot

Broadway CAN connect with students

Thu, 28 Feb 2008 00:00:00 -0600

This past month we were involved in the launch of a new program on Broadway aimed to target students with our friends at Columbia University and Telec

Facebook offers a new way to reach international audiences

Wed, 27 Feb 2008 00:00:00 -0600

With the value of the dollar plummeting and with international audiences pouring in to the US, how and where we talk to international audiences is bec

Online security potentially still an issue for ticket buyers

Wed, 27 Feb 2008 00:00:00 -0600

A few weeks ago, I received a letter from Sears saying I was rejected for their store credit card. Problem was, I never applied for one. Well, sure en

What women want online

Mon, 25 Feb 2008 00:00:00 -0600

2007 will go down as the year women tipped the scale to become the majority with more than 50% of online users. That’s fantastic news

Las Vegas tourism board launches social networking platform

Sun, 24 Feb 2008 00:00:00 -0600

Here's an interesting new initiative coming out of Las Vegas. Based on a similar model to Facebook and MySpace, "MyVegas gives tourists a virtual

A Call For Support - The Ian Bennett/Situation Cares Memorial Fund

Tue, 12 Feb 2008 00:00:00 -0600

As many of you know, on April 15th 2007 Ian Bennett, the beloved Creative Director for Situation Marketing tragically died in a vehicular accident at

2008 � The Year That Research Took Hold of Live Entertainment

Wed, 16 Jan 2008 00:00:00 -0600

That's right - 2008 will be the year that research comes front and center to marketing discussions. As I know there are many skeptics in the industry

Circular Entertainment � A Must Read

Tue, 15 Jan 2008 00:00:00 -0600

So, tonight a group of friends will come together at your show for a ‘girls night out’.

One of those folks will share video foo

The iPhone Strikes Again

Mon, 14 Jan 2008 00:00:00 -0600

Here’s a striking piece of data that symbolizes how quickly the mobile device is becoming a viable marketing channel. Before you read this tidbi

The Rules to Creating a Successful Viral Marketing Campaign

Sun, 13 Jan 2008 00:00:00 -0600

Keep it dead simple, make it personal and give people a reason to pass it on. Those are three simple rules which many industry folks are sticking to w

Reaching Consumers via Podcasts

Sat, 12 Jan 2008 00:00:00 -0600

Here is a new advertising opportunity that may be an interesting way for live entertainment productions to reach its target audience. Advertising via

Great News for Broadway and Las Vegas - Airlines Bringing Online And Mobile Access To The Skies

Tue, 18 Dec 2007 00:00:00 -0600

Between the stale pretzels and the dixie cup of water, there’s some new entertainment making its way on to your future flights. It’s Inter

Why You Should Not Be Scared of Consumer Reviews

Mon, 17 Dec 2007 00:00:00 -0600

I know I sound like a broken record at this point, but it’s clear that consumers are having a much larger impact on the way brands are both buil

Newspaper Websites Attract �Influencers�?

Sun, 16 Dec 2007 00:00:00 -0600

So, here may be one good reason you consider advertising on NYTimes.com. According to a new study by the National Newspaper Network and the Newspaper

In-Game Advertising For Theatrical Productions � What You Need to Know

Sat, 15 Dec 2007 00:00:00 -0600

For productions seeking to reach a younger demographic, the idea of advertising in online and video games is becoming a hot topic of discussion. The a

Baby Boomers and Silver Surfers: Two Generations Online Continue to Grow Rapidly

Fri, 14 Dec 2007 00:00:00 -0600

The question of Internet usage among older adults continues to come up in marketing and advertising discussions. Do they purchase online? Do they rese

Is Cyber Monday Losing Steam?

Tue, 20 Nov 2007 00:00:00 -0600

Last year, all of the hype was around Cyber Monday – the first Monday after Black Friday. The thought process was that Cyber Monday was the day

Broadway Has a New Way to Target Foot Traffic

Mon, 19 Nov 2007 00:00:00 -0600

The CBS Corporation recently announced the creation of the "CBS Mobile Zone," a wireless high-speed network enabling New Yorkers (and touris

Why the Theatre World Needs to Embrace Mobile Marketing

Sun, 18 Nov 2007 00:00:00 -0600

Let me start with the fact that my iPhone rocks. I guess not the actual iPhone itself, since I have specific issues I wish could be fixed (the k

Entertainment Marketers � Meet the Shadow Millenials

Sat, 17 Nov 2007 00:00:00 -0600

I came across this article written by Carol Setter which brings light to an audience I find very interesting, and one that doesn’t get much atte

Yes, You Can Reach Audiences Before They Arrive in NYC

Tue, 23 Oct 2007 00:00:00 -0500

We recently launched a multi-show campaign targeting tourists before they arrive in New York City. Across six shows, we saw overall sales of over $500

Introducing the New TKTS line

Mon, 22 Oct 2007 00:00:00 -0500

Ok, so I'm over exaggerating but let's do a quick recap... StubHub, which is one of the largest ticket resale websites, just opened a storefront on 40

Understanding the Credibility Problems With Web Advertising

Sun, 21 Oct 2007 00:00:00 -0500

While Internet advertising continues to grow rapidly, not all is rosy for marketers looking to capitalize on reaching consumers online. According to a

Why Public Relations is So Important

Sat, 20 Oct 2007 00:00:00 -0500

Imagine the top ranked listing in Google for someone searching for your show is a direct pan from a critic or consumer blog. Imagine it’s a Mich

Job Opportunity - Spread the Word

Fri, 19 Oct 2007 00:00:00 -0500

Ok, so a client of ours is looking for a Director of Marketing. They are an awesome, open-minded group of people looking for forward-thinking candidat

How Long is Too Long for Watching Video on the Web

Tue, 18 Sep 2007 00:00:00 -0500

A very common question we get from clients about online video is, “how long should our video content be?” The answer isn’t really cu

NYTimes.com Says Goodbye to Paid Content

Mon, 17 Sep 2007 00:00:00 -0500

Well, it’s official – the NYTimes.com is waiving it’s paid service. I guess the rumor was true.

Let me start with saying

'Should I See That Show?' - Consumer Reviews Rise in Importance

Sun, 16 Sep 2007 00:00:00 -0500

A few weeks back, I posted a story covering the trends of user-generated content (i.e., reviews, etc.) and its emerging growth within the online space

The Price of Discounting

Sat, 15 Sep 2007 00:00:00 -0500

Let’s pretend I’m the Producer of a show and ‘Jeff’ is a travel agent who sells Broadway tickets. Like most shows do, I send o

Googling Broadway

Tue, 21 Aug 2007 00:00:00 -0500

A common question continues to come up regarding search engine marketing – “Can I purchase keywords on Google based around the names of co

Which Woman Are You Targeting?

Mon, 20 Aug 2007 00:00:00 -0500

With most theatrical marketers targeting female ticket buyers, I thought this article from the Center for Media Research would be of great interest to

A Research Study on the DVR Effect

Sun, 19 Aug 2007 00:00:00 -0500

So, do you remember all of those TV commercials that you fast forwarded through last night during your nightly dose of “So You Think You Can Dan

NYTimes.com � Bye-Bye Paid Content?

Sat, 18 Aug 2007 00:00:00 -0500

I don’t know about you, but something depresses me about the slightly slimmer NY Times. It just doesn’t feel the same. I’m a long-ti

The Truth About Text Messaging

Thu, 9 Aug 2007 00:00:00 -0500

Brace yourself for the slew of rip-off pitches coming from the mobile advertising space. Mobile marketing is booming – and here come the vendors

Ben Brantley Versus Your Next Door Neighbors: Who�s More Influential?

Wed, 8 Aug 2007 00:00:00 -0500

For Broadway, the way we traditionally position what people say about our shows is through advertising quotes and testimonials. In short, it’s a

Targeting Teens � The Power of the Parent

Tue, 7 Aug 2007 00:00:00 -0500

We’ve had a lot of coverage on how teens interact with brands. The following article covers many of the trends and habits of teens but pointed o

Baseball Gets into Resale of Tickets � Is Broadway Next?

Mon, 6 Aug 2007 00:00:00 -0500

Take a look at this – Major League Baseball has struck a deal with StubHub on the resale of tickets. In short, MLB is now getting a cut of the p

Is Second Life Losing Life?

Sun, 5 Aug 2007 00:00:00 -0500

Personally, I’m really up in the air on the concept of spending money to reach audiences in virtual worlds like Second Life. I think it clearly

Why Broadway Marketers Should Care About the iPhone

Thu, 12 Jul 2007 00:00:00 -0500

For those of you that have doubted the future of mobile marketing, I highly encourage you to splurge on the new iPhone. Yeah, I admit, I caved into th

What's New With Facebook

Wed, 11 Jul 2007 00:00:00 -0500

Through a show of hands, who really believes the following statement - '"for the month of May, 39% of visitors to Facebook.com were over the age

What's the Best Day to Send Out Emails?

Tue, 10 Jul 2007 00:00:00 -0500

For an industry that does a ton of email marketing, we thought we would revisit what seems to be working and what's not in other email-heavy fields. <

What Do Teens Think of Your Brand? You May Not Want to Know!

Mon, 9 Jul 2007 00:00:00 -0500

Here's a great story by Brandweek examining the complex equation of engaging teens with brands. According to a new study, nearly half of teens surveye

How Brands Make Friends Forever on MySpace

Mon, 18 Jun 2007 00:00:00 -0500

“We need a MySpace!,” say some of our super-duper clients. “That’s the key to getting to new audiences.” While there is

Ticketmaster Faces New Challenges

Sun, 17 Jun 2007 00:00:00 -0500

Thanks Jim M for this very interesting article from Time Magazine on the ticketing industry and the competition heating up around Ticketmaster. It loo

What You Need to Know About Targeting Tweens

Sat, 16 Jun 2007 00:00:00 -0500

Are you looking to target the tween market for your production? Well, then you should become aware of virtual sites such as Stardoll, Doppelganger, Cl

Widgets � A New Marketing Channel for Live Entertainment

Fri, 15 Jun 2007 00:00:00 -0500

First, what is a widget? Well, my shortened version is that a widget is an application that allows you to get information without having to visit an a

Segmenting the tourist market

Thu, 10 May 2007 00:00:00 -0500

Reaching tourists is a critical component of any marketing and advertising strategy for live entertainment productions. While the Internet has opened

Ten reason�s why blogging won�t work for you

Wed, 9 May 2007 00:00:00 -0500

Blogs are still a hot topic, and I came across this interesting article that I think is a must read for anyone interested in starting a blog. We all k

Why newspaper websites should be in your online plan

Tue, 8 May 2007 00:00:00 -0500

Here is a great article that was sent to me from Las Vegas marketing guru Debbi Medsker that I thought was quite interesting which covers newspaper we

Social networking an emerging channel to reach the Hispanic community

Mon, 7 May 2007 00:00:00 -0500

If you are actively seeking to target the Hispanic community, you should certainly consider testing the social networking space. The following article

A very sad loss

Mon, 16 Apr 2007 00:00:00 -0500

Our agency lost one of its most beloved people over the weekend. Ian Bennett, our Creative Director, passed away after being involved in a tragic acci

Mobile Marketing: On its Way to a Theatre Near You

Wed, 28 Mar 2007 00:00:00 -0500

Having been aggressively testing mobile marketing over the past year, it's clear to us that this new form of marketing will be making its way into the

Job Opp - (NY, NY) - Director of Marketing

Tue, 27 Mar 2007 00:00:00 -0500

As promised a few newsletters back, we will be posting job opportunities that come across our desks that we think may be a good fit for many

Travel Portals Compete for Prominence

Mon, 26 Mar 2007 00:00:00 -0500

Travel portals like Expedia continue to prove to be a critical component in both a consumer's purchasing and research planning process. Personally,&nb

Look Out YouTube - Your Real Competition May Have Arrived

Sun, 25 Mar 2007 00:00:00 -0500

NBC Universal and News Corp have joined forces to create a yet-to-be-named venture focused on distributing premium online video content over a network

Have You Met the 'Alpha Mom'?

Sat, 24 Mar 2007 00:00:00 -0500

Here's a new demographic that theater marketers must begin paying closer attention to. Meet the 'Alpha Mom'.

According to a recent USA Toda

What the Theatre World Should Know About Blogs

Thu, 15 Mar 2007 00:00:00 -0500

Here’s a great overview of statistics from online market research service Vizu Answers and Advertising Age that can help shed some light to thos

What Broadway Needs to Know About Hispanic and African American Audiences

Thu, 15 Mar 2007 00:00:00 -0500

I can’t stress enough the magnitude of this topic if you are actively seeking to reach out to the Hispanic or African American communities onlin

A New Way to Reach the New York Magazine Audience

Tue, 13 Mar 2007 00:00:00 -0500

Just a quick heads-up for those of you trying to hit the NY Magazine crowd. According to Media Post, “New York magazine's Web site, Nymag.com, i

Paying Bloggers to Write About Your Production � A Bad Idea

Mon, 12 Mar 2007 00:00:00 -0500

There is a growing debate online about the concept of paying bloggers to post favorable reviews to their readers. There are numerous companies sprouti

Box office, phone or online � your brand at work

Tue, 6 Feb 2007 00:00:00 -0600

41% of consumers in a recent study said a frustrating online experience would make them less likely to shop at that retailer's physical store. In addi

Copyright infringement online getting completely out of control

Mon, 5 Feb 2007 00:00:00 -0600

When I hear a room full of respected lawyers say things like, “it's like trying to empty the ocean with a pail” you know the situation abo

Web and TV combined strengthen consumer bond

Sun, 4 Feb 2007 00:00:00 -0600

According to a new study examining consumers' attitudes towards digital media, “as the public at large becomes more connected to digital media,

NY Times exec questions online subscription model

Sat, 3 Feb 2007 00:00:00 -0600

At an industry event this past week, Nicholas Ascheim, the company's director of entertainment, video and audio products, said that he feels premium c

Las Vegas research you should know

Fri, 2 Feb 2007 00:00:00 -0600

If you are doing (or plan on doing) and work in the booming Las Vegas market, here are some tidbits of information you may find helpful. Did you know

How Broadway can hit the �mom� market

Fri, 5 Jan 2007 00:00:00 -0600

So, how can the theatre world target the mothers of the world? Here’s an interesting report on how mothers consume media and what their general

Report - Online social networks favored by gay, lesbian, and bi-population

Thu, 4 Jan 2007 00:00:00 -0600

From watching online video to interacting on social networks to reading blogs, the Internet is an emerging media that has been embraced by the gay and

How Broadway can hit the �empty nesters� market

Wed, 3 Jan 2007 00:00:00 -0600

In yet another sign that print advertising is still a major channel in reaching the core theatrical market, here is an interesting report about empty

Mobile data services too expensive?

Tue, 2 Jan 2007 00:00:00 -0600

Yes, mobile marketing is on the rise. But, according to a new study, “while Americans are big spenders when it comes to entertainment content an

Consumers accept product placement

Fri, 22 Dec 2006 00:00:00 -0600

It's clear that product placement and branded content are on the rise as advertisers are seeking new ways to talk with consumers. I'm actually surpris

Give me the video ... hold the ads

Thu, 21 Dec 2006 00:00:00 -0600

So all the rage is VIDEO, VIDEO, VIDEO. Now ask the consumer what they think about online video when you sprinkle some advertising into the mix. Not s

Online advertising trumps print for employers

Wed, 20 Dec 2006 00:00:00 -0600

While not surprising, it’s a major milestone for online advertising. Print advertising has been surpassed by online advertising as the marketing

Getting on the home page of YouTube

Tue, 19 Dec 2006 00:00:00 -0600

So, how do you get on the home page of YouTube? If I had a nickel for every time we’ve been asked that question, I wouldn't be writing this blog

Facebook rejects $1 Billion

Mon, 18 Dec 2006 00:00:00 -0600

What are these people smoking? Facebook was offered $1 billion by Yahoo, and a big room of board members sat around and said, “that’s not

A message from the working mother - no coffee and paper for me

Tue, 12 Dec 2006 00:00:00 -0600

So, we know the theatre world loves the 40-50 year old women as a ticket buyer. The question always lingers on how we reach them. Here’s an inte

Free job postings at 'theSituation'

Tue, 12 Dec 2006 00:00:00 -0600

As a helpful service to our clients and industry partners, we will now be offering free job postings in our newsletter. If you have any job openings y

African-Americans and Hispanics connect to radio

Mon, 11 Dec 2006 00:00:00 -0600

If you are looking to specifically target the African- American or Hispanic market, he’s an interesting study worth noting. According to the new

Newspapers are still primary shopping medium for most Americans

Sun, 10 Dec 2006 00:00:00 -0600

Score one for print! While print advertising continues to take punches to the gut in the current market space, here's some research that shows that pr

YouTube needs to do more on piracy, Disney exec says

Sat, 9 Dec 2006 00:00:00 -0600

Well, it looks like Disney has had it with YouTube. According to Reuters, "A senior Walt Disney Co. executive said she sees limits to how long he

Virtual tours - a new sales tool for theatre?

Fri, 8 Dec 2006 00:00:00 -0600

Is it time for Broadway to begin showing virtual tours of their theatres? We charge over $110 a ticket, so it’s fair to assume that the consumer

Universal sues MySpace

Mon, 20 Nov 2006 00:00:00 -0600

And the lawsuits continue. "Continuing its aggressive campaign to remove unlicensed clips from video-sharing sites, Universal Music Group Friday

Who's on YouTube?

Sun, 19 Nov 2006 00:00:00 -0600

Here’s something you probably didn’t know about YouTube – over 50% of US YouTube users are over the age of 35. That’s if yo

Virtual billboards!

Sat, 18 Nov 2006 00:00:00 -0600

OK – so here’s one of the many signs that I’m a total geek. But, this following tidbit of information is so exciting.

We

What you should NOT be doing online

Fri, 17 Nov 2006 00:00:00 -0600

This will go down as a top ten ‘online marketing’ blunders in my book.

What do you get when you cross Wal-mart, Edelman Public

What you should know about online video usage

Thu, 16 Nov 2006 00:00:00 -0600

According to a study commissioned by online audio and video search engine Podzinger, "consumers typically only play 15% of an entire online video

Who's fast forwarding through your TV spot?

Thu, 2 Nov 2006 00:00:00 -0600

Well, for now, not many people. According to a new study, "less than 4% of all TV viewing in the US today is of recorded DVR programs or on

A new way to reach tourists

Wed, 1 Nov 2006 00:00:00 -0600

Yeah, we all know about Expedia and Travelocity... but, there is a new player in town adding a new twist to the travel planning picture. It's called T

Traditional prime time slots may soon have a whole new meaning

Tue, 31 Oct 2006 00:00:00 -0600

Did you know that 4 to 7 p.m. is considered prime time for Verizon on its V Cast Internet service – the evening rush hour? Or, that from 3 to 5

Broadway discounts � dollars off said to be more effective than percentage off

Mon, 30 Oct 2006 00:00:00 -0600

Here’s a quick tid-bit of content for you from the Internet Retailer Report… “Click-thru rates for emails offering a specific dolla

Should Broadway shows be listed in the Yellow Pages?

Sun, 29 Oct 2006 00:00:00 -0500

Laugh all you want but there is growing evidence that while the Internet has transformed the way people access their information, it hasn’t nece

Understanding teen versus tween Internet usage behavior

Sat, 28 Oct 2006 00:00:00 -0500

Here’s a great article from Media Post that shows the differences in how the 8-12 year old and the 13-18 year old interact online. Thanks Media

Broadway and the MySpace Generation

Tue, 17 Oct 2006 00:00:00 -0500

There has been a lot of talk on Broadway about embracing MySpace, Facebook and other social networking channels as a way to market shows. Before you c

Outdoor advertising sector exploding

Mon, 16 Oct 2006 00:00:00 -0500

Get ready to beef up those outdoor advertising budgets as advancements in technology continue to open many new opportunities for advertisers. Accordin

How Broadway can reach younger skewing demographics

Sat, 14 Oct 2006 00:00:00 -0500

So, your theatrical production wants to hit younger skewing demographics? How to do so is not the easiest question to answer as I can ramble on for ho

Helpful Research on Magazine Advertising

Fri, 13 Oct 2006 00:00:00 -0500

All of the coverage in the advertising space has been centered around the current state of the print advertising space - particularly the daily newspa

Report: U.S. families own an average of 12 tech. devices

Thu, 12 Oct 2006 00:00:00 -0500

You could read the following as an "opportunity" for marketers or "a sad state" for American society but the evidence is in that p

Broadway YouTube Crackdown

Fri, 15 Sep 2006 00:00:00 -0500

We recently received an email from YouTube notifying us that one of our clients videos has been removed due to copyright infringement. The request was

Taking a break for a few weeks - be back soon.

Thu, 7 Sep 2006 00:00:00 -0500

I will be taking a break from 'the situation' for a few weeks. Be back soon.

Apple and Amazon seeking to forever change the movie biz

Wed, 6 Sep 2006 00:00:00 -0500

Sit back and enjoy the ride as Apple and Amazon are doing their part to forever change the movie business by allowing legal access to thousa

How people watch video content

Tue, 5 Sep 2006 00:00:00 -0500

Here's some interesting research relating to how people watch video content online courtesy of MediaPost.com.

"Most people don't use t

Users support ad-supported video

Mon, 4 Sep 2006 00:00:00 -0500

For now, consumers prefer to watch online video with advertising rather than pay for it. With over half of all U.S. Internet users watch and download

The truth about creating 'fake identities' on MySpace

Fri, 1 Sep 2006 00:00:00 -0500

So, you want to create a ‘fake identity’ on MySpace for one of the characters in your show? Well, the novelty of that may be running out.

What Broadway should know about MySpace.com

Thu, 31 Aug 2006 00:00:00 -0500

Ok, so we reported on this a while back but I stress that all Broadway marke

Is mobile surfing right around the corner in the US?

Wed, 30 Aug 2006 00:00:00 -0500

A tourist walking through Times Square sees your billboard, notices the URL and enters it into their cell phone to learn more. A consumer opens up the

The Emergence of the :05 Ad

Tue, 29 Aug 2006 00:00:00 -0500

Let’s not forget that the web is one of the few active mediums in which we talk with consumers. People online have some kind of direction and pu

Grand Central Station goes digital

Mon, 28 Aug 2006 00:00:00 -0500

Starting this month, CBS will replace five static billboards in New York City’s Grand Central Terminal with smart billboards that can send video

Making your offline advertising more effective

Fri, 25 Aug 2006 00:00:00 -0500

So, you are about to spend $500,000 on television advertising. Without any thought, the web will naturally be an extension to the television campaign.

What day consumers say they most prefer receiving email newsletters

Thu, 24 Aug 2006 00:00:00 -0500

So what is the best day to send out email blasts? A few months back we saw one report say

Fri, 18 Aug 2006 00:00:00 -0500

In what I think is very exciting news, Viacom Outdoor is preparing what it calls the biggest deployment yet of digital video technology in the service

Concept of select distribution is forever changed

Thu, 17 Aug 2006 00:00:00 -0500

I think it’s fair to say that the concept of select distribution has been forever disrupted with the advent of the Internet. We’ve seen di

Consumers living in a multi-tasking world

Wed, 16 Aug 2006 00:00:00 -0500

We’ve said it time and time again but it’s clear that the web is becoming more and more integrated with how people consume media. Research

Saturdays may be the best day to send out email offers

Tue, 15 Aug 2006 00:00:00 -0500

According to a new study, for the second quarter of this year, Saturday was the best day to send out email offers. The report states, "Saturdays

Price saving beats time saving by 3 to 1 for women shoppers

Mon, 14 Aug 2006 00:00:00 -0500

We came across an interesting report that takes a closer look into how women shop. While the article doesn't say the age group they focused on nor doe

Theatre marketing goes mobile

Fri, 11 Aug 2006 00:00:00 -0500

Here's a news story from The Times about a mobile marketing campaign in the theatre space. Thanks for the lead Adrian. "Theatre companies are sen

Understanding the Hispanic market

Thu, 10 Aug 2006 00:00:00 -0500

Here is a very interesting article on the Hispanic market. Let's look at some of the highlights. I'm taking this straight from the article written by

The competitive world of advertising

Wed, 9 Aug 2006 00:00:00 -0500

Where is there NOT advertising? It's hard to think of a handful of places where you are not being advertised to other than maybe your home an

TV advertising effectiveness is questioned

Tue, 8 Aug 2006 00:00:00 -0500

It's hard to find any good news in advertising today if you ask me. Sure, it's getting easier to segment your market. Here's some bad news for TV adve

Text messaging next on the spam radar

Mon, 7 Aug 2006 00:00:00 -0500

The San Francisco Chronicle recently reported, nearly ten billion text messages are sent by US cell phone users every month. Personally, I haven't bee

Spam mail issues

Fri, 4 Aug 2006 00:00:00 -0500

According to a new report, more than one in three consumers mistakenly report e-mail that they have signed up for as "junk" or "spam&qu

Understanding the 'subway' demographic

Thu, 3 Aug 2006 00:00:00 -0500

Here is some very interesting information we came across that looks closer at the demographics of the typical mass transit user. This isn't focused

Online news audience growth slows in US

Wed, 2 Aug 2006 00:00:00 -0500

Has the online news growth hit a wall? Yes, it's clear that far more Americans use the Internet to get their news than a decade ago. But, what's no

Pop-up's could actually be hurting your brand

Tue, 1 Aug 2006 00:00:00 -0500

I don't know who actually paid for this research study to be done... because this tidbit of information should not come as a surprise to anyone. Ac

MySpace accidentally deletes a host of accounts

Mon, 31 Jul 2006 00:00:00 -0500

According to MySpace, this past week they accidentally deleted a host of accounts, triggering a wave of complaints on the blogosphere. They are callin

A closer look at the podcast market

Fri, 28 Jul 2006 00:00:00 -0500

More than 9 million Internet users in the United States downloaded podcasts to computers and mobile devices last month according to a new report relea

Advertising across multiple media platforms is key to reaching younger audiences

Thu, 27 Jul 2006 00:00:00 -0500

Integration in the delivery of your marketing message is key when trying to reach a younger audience. According to the "2006 Media Consumption&qu

People search offline, then buy online

Wed, 26 Jul 2006 00:00:00 -0500

Every research report I've seen clearly states that an overwhelming % of people use the Internet first to research a product or service. Theater is no

Why do people blog anyway?

Tue, 25 Jul 2006 00:00:00 -0500

"How do we reach those bloggers?" We hear this question a lot. Consider this:

According to a study released by the Pew Internet

How 'word-of-mouth' travels

Mon, 24 Jul 2006 00:00:00 -0500

We just came across an interesting new study by the Keller Fay Group and BzzAgent relating to word-of-mouth marketing. In short, it say's that simplic

And the top ten sites visited by 16-25 year old women is...

Fri, 21 Jul 2006 00:00:00 -0500

Google! That's right, according to a new study that interviewed 1,200 females 16-25 years old, Google was chosen as their favorite site. C

Let the lawsuits begin... YouTube sued by reporter

Thu, 20 Jul 2006 00:00:00 -0500

Is it just me, or does YouTube feel like it could turn into a Napster-like situation all over again? I remember the days when everybody had

Web sales give print media ray of hope

Wed, 19 Jul 2006 00:00:00 -0500

There are clearly three things working against the print world right now: a slump in advertising sales, declining circulation and rising costs of news

Friendster's dirty little secret

Tue, 18 Jul 2006 00:00:00 -0500

Well - Friendster claims to be the real "first mover" in the social networking space before MySpace and Facebook. That may be accurate but i

When and how will YouTube make a profit?

Mon, 17 Jul 2006 00:00:00 -0500

Yes - YouTube.com is all the rage right now. You name it, odds are YouTube.com has it. But the two things they are missing at this point is a well-def

MySpace.com rules the web

Fri, 14 Jul 2006 00:00:00 -0500

MySpace.com just took the title as the most trafficked site on the web beating out both Google and Yahoo. If only their profit margin could boast the

College students prefer simple text links over banner ads

Thu, 13 Jul 2006 00:00:00 -0500

According a new study, a majority of readers of college newspapers prefer contextual text links over standard ad units. The study doesn't addres

Beware of MySpace.com

Wed, 12 Jul 2006 00:00:00 -0500

Over the past year, we've presented the case of "why" and "how" to use MySpace.com as part of your overall marketing plan. W

A new study says most news articles have online half-life of 36 hours

Tue, 11 Jul 2006 00:00:00 -0500

A new study was released that attempts to calculate the rate at which the number of people who read news stories on the web decays with time

Broadband video waiting for a breakout hit

Mon, 10 Jul 2006 00:00:00 -0500
What will be the first 'American Idol' for broadband? There are plenty of players trying to answer that question right now. On July 11, MS

Break out your laptops, NYC parks get wired

Fri, 7 Jul 2006 00:00:00 -0500
Ten NYC parks are about to be equipped with wireless Internet access (sorry Staten Island - you are the only borough not included in the initial

AOL to ditch paid subscription model?

Thu, 6 Jul 2006 00:00:00 -0500
So, AOL is now considering ditching portions or potentially all of their subscription based services as they continue to shift towards offering free,

What web users hate about online advertising

Wed, 5 Jul 2006 00:00:00 -0500
I think it's fair to say that we have all come across online advertising that is just completely annoying. Whether it's the pop-up ad that freezes you

Reaching new audiences through in-game advertising

Mon, 3 Jul 2006 00:00:00 -0500
Would you be interested in putting advertising for your show in the background of a popular video game? Consider some of these statistics issued in a

Ownership of MP3 players reaches an all-time high

Fri, 30 Jun 2006 00:00:00 -0500
Ok, ownership of MP3 players is at an all-time high. I guess this is a sorta a no-brainer. When would it have been higher? (sometimes I can't believe

Leading industry analyst predicts 25% surge in Internet ad spending

Thu, 29 Jun 2006 00:00:00 -0500
Score one for web advertising! Here is an excerpt from a recent Media Post story:

"Robert Coen, senior vice president and di

NBC inks deal with YouTube

Wed, 28 Jun 2006 00:00:00 -0500
First they send a cease and desist to YouTube to remove Saturday Night Live footage from their site... now they have inked a marketing partnershi

Dial-up connections a thing of the past

Tue, 27 Jun 2006 00:00:00 -0500
Nielsen reports that almost 3/4 of Internet connected households are accessing the web via a broadband connection. This is great news for the th

What's the future of mobile video?

Mon, 26 Jun 2006 00:00:00 -0500
Sure, it is clear that mobile video will continue to grow. The question really is how fast will it grow? Here is an excerpt from a recent

First pay-per-click, then pay-per-call... now pay-per-action

Fri, 23 Jun 2006 00:00:00 -0500
Googe is now testing a new ad platform where advertisers only pay when users complete a pre-defined action. In theory, in the theatre world, you

Trends in Internet Usage

Thu, 22 Jun 2006 00:00:00 -0500
Here are some interesting tidbits from an article we came across covering trends in Internet usage. The proportion of adults who are now online at hom

Father's Day statistics

Wed, 21 Jun 2006 00:00:00 -0500
So, are there any opportunities to be had from the Father's Day holiday period for Broadway marketers? For your initiatives next year, consider these

Who says Broadway is not 'cool'?

Tue, 20 Jun 2006 00:00:00 -0500
Entertainment Weekly just named the 100 web sites that every pop culture junkie should have bookmarked on their computers. And, guess what, B

CNN Turns to Podcasting to Lure Younger Viewers

Mon, 19 Jun 2006 00:00:00 -0500
CNN.com is about to launch six new video podcasts aimed to recruit younger viewers. What's interesting is that they are actually 'investing' in podcas

New statistics out relating to newspaper advertising

Sun, 18 Jun 2006 00:00:00 -0500
According to a new report from the Newspaper Association of America, advertising expenditures for newspaper web sites increased by 34.9 percen

Google Moving into TV Audience Measurement

Sat, 17 Jun 2006 00:00:00 -0500
These guys never stop. Google is now exploring audience measurement in the TV sector. Read this excerpt from an article released in WebProNews.com.

Using video to reach the 25-35 year old demographic

Tue, 13 Jun 2006 00:00:00 -0500
comScore Networks has just released a new video metrix service to help advertisers gauge the effectiveness of video advertising.
We are currently

Movie marketing case studies

Mon, 12 Jun 2006 00:00:00 -0500
As stated on numerous occasions, we are not crazy about the 'movie' and 'theater' industry analogies. When you really think about it, it's comparing a

Final thoughts before the Tony Awards

Fri, 9 Jun 2006 00:00:00 -0500

Honestly - I'm just glad the Tony Awards are here. My head is about to explode. Best of luck to all of the candidates and to those

Visits to online travel sites up 35%

Thu, 8 Jun 2006 00:00:00 -0500
According to a new report, almost 150 million people visited travel sites last year. In addition, annual online travel revenues reached $60 billion. <

Spending on online leisure travel continues to rise.

Wed, 7 Jun 2006 00:00:00 -0500

Ok, so we are taking this story in it's entirety from an email we received. There was no link to it... but it's an interesting read.

Where are the young professionals?

Mon, 5 Jun 2006 00:00:00 -0500

How will Broadway expand it's wings into the highly lucrative 25-35 year market of young urban professionals? The answer is proving to be not

Top ten questions answered about Las Vegas tourism

Fri, 2 Jun 2006 00:00:00 -0500

If you do business in Las Vegas, wouldn't you love to know the answer to these questions?

- How many visitors come to Las Vegas?

-

Useful Las Vegas research

Fri, 2 Jun 2006 00:00:00 -0500

What a market, huh? There is so much business to be had in the

Web radio hits at a local level

Thu, 1 Jun 2006 00:00:00 -0500
In an effort to expand both it's coverage and it's base of readers, the San Diego Union-Tribune is now offering an 'all-San Diego-music all-the-time s

Should radio advertising budgets consider podcast opportunities?

Thu, 1 Jun 2006 00:00:00 -0500
According to the writer of this article we found, "If ever there was a next big thing in online advertising, this is it." Personally, I don't agree wi

The current state of the Broadway cast album

Wed, 31 May 2006 00:00:00 -0500

It's clear that the music of a Broadway production is a key selling tool for driving ticket sales.

The question to us really is what is the

Questions about the group sales market

Tue, 30 May 2006 00:00:00 -0500

Group sales are a critical component to the overall success of a Broadway production. There are so many variables that play into a successful

Focusing on group sales

Tue, 30 May 2006 00:00:00 -0500

We have seen show websites generate thousands of group sales leads. The tricky part is converting those leads into actual purchases. Th

Marketing the tour through mobile marketing?

Fri, 26 May 2006 00:00:00 -0500

OK - so this is probably a stretch to suggest that the touring markets should aggressively jump into the mobile marketing space. Th

Questions of the touring market

Fri, 26 May 2006 00:00:00 -0500

What's the one thing Broadway producers should think about most when planning to go on the road?

Is there a disconnect in how the tour

The current state of Broadway PR

Thu, 25 May 2006 00:00:00 -0500

Publicity is one of the key drivers to Broadway ticket sales. Good press could equate to big sales. Bad press could be devastating.

Online Journalism Ethics

Thu, 25 May 2006 00:00:00 -0500

Here is a story published in 1996 relating to online journalism e

Reporting theater in the digital age

Wed, 24 May 2006 00:00:00 -0500

Publicity is one of the true market drivers for Broadway sales.

Variety and The New York Times have been two primary

The future of print advertising

Tue, 23 May 2006 00:00:00 -0500

Print advertising is really taking a beating right now - especially the New York Times. "Nobody reads newspapers anymore"

Newspaper Sites Continue to Increase Audience

Tue, 23 May 2006 00:00:00 -0500

According to a new report, "one in three Internet users visit newspaper Web sites at least once per month. That's 55 million visitors to on

Online Ticket Buying Patterns

Mon, 22 May 2006 00:00:00 -0500

Percentage of tickets bought online via Telecharge.com

Below is a look at the trend of the last five years of the percenta

A Quick Chat With Our Friends at Telecharge.com

Mon, 22 May 2006 00:00:00 -0500

What is the number of people that attend Broadway theatre more than once a year?

What percentage of phone calls to Telecharge convert to ti

How Are Tickets Purchased for a Typical Broadway Show?

Mon, 22 May 2006 00:00:00 -0500

So where do the sales come from for a typical Broadway show? We were able to find some answers that you may find interesting.

Accordi

Targeting Tourists Through Behavioral Marketing

Fri, 12 May 2006 00:00:00 -0500

Behavioral marketing is the big trend in the interactive space right now. In short, this type of marketing allows advertisers to ta

New Study: Mobile Web Campaigns Not Ready for the Spotlight

Thu, 11 May 2006 00:00:00 -0500

According to a new study, mobile web campaigns may be ahead of their time. After researching a sample of mobile phone users, the study says:

What Theater Marketers Must Do When Launching a Television Advertising Campaign

Tue, 9 May 2006 00:00:00 -0500

In short, the answer is simple - implement a supporting search engine marketing campaign.

In a study recently released by

New Study: Blogosphere Doubles Every Six Months

Sat, 22 Apr 2006 00:00:00 -0500

According to a new study, at the current rate of growth, the number of blogs online doubles every six months.

"Since 2003, the blogosphere

How the Internet is Changing Broadway Publicity: An Interview with Broadway.com Editor-in-Chief Paul Wontorek

Fri, 21 Apr 2006 00:00:00 -0500

We recently sat down with Paul Wontorek, Editor-in-Chief of Broadway.com, to discuss the topic of how the Internet has changed how arts and theater

Hispanic Online Usage Continues to Surge

Wed, 19 Apr 2006 00:00:00 -0500

According to a new report, the number of Hispanic online users is expected to climb to 21 million users by the year 2010. What's more interesting,

How the Theater World Can Embrace the MySpace Generation

Tue, 18 Apr 2006 00:00:00 -0500

Yes, we've all heard of MySpace by now and many productions already have one. But, it's not just having a MySpace set-up that encompasses a social

The Art of the Subject Line

Mon, 17 Apr 2006 00:00:00 -0500

It's a very important topic and one that the theater world needs to address as we continue to rely on email marketing to drive ticket sales.
<

Podcasting for Broadway - How Big is the Market?

Sat, 8 Apr 2006 00:00:00 -0500

Well, right now, not so big.

The hype of podcasting is beginning to slow.

According to a new report from Forrester Research,

Online Marketing Suicide - A Lesson from Chevrolet

Fri, 7 Apr 2006 00:00:00 -0500

All the rage has surrounded CGM (consumer generated media or sometimes referred to as user generated media).

Unlike paid media, CG

New Study: One in Four View Web Video Weekly

Fri, 31 Mar 2006 00:00:00 -0600

According to a new report, one in four web users view video online at least once a week. Here are the key statistics from the report:

Online Mapping - A New Channel for Marketing to Tourists

Thu, 30 Mar 2006 00:00:00 -0600

Localized online mar

What is the Best Day to Send Email Blasts?

Wed, 29 Mar 2006 00:00:00 -0600

Well, it seems Friday is (for now) according to a new report.

"The study finds Friday to be the best day to send e-mail.

Search Online - Purchase Offline

Fri, 24 Mar 2006 00:00:00 -0600

We hate to sound like a broken record but it's just too important not to cover this topic again.

More than half of purchases relat

Why We Should Stop Comparing Airline and Theatre Ticketing

Thu, 23 Mar 2006 00:00:00 -0600

This article was passed on to us from a Situation Room subscriber {thank you Matt}.

The issue is revenue management and it has long been ar

Introducing SuperConnectors - Theatre's Future Market of Ticket Buyers

Wed, 22 Mar 2006 00:00:00 -0600

How do we attract younger audiences to attend theatre?

A new report sheds some very interesting light on this topic and introduces us to th

Video Content Online Continues to Surge

Sun, 12 Mar 2006 00:00:00 -0600

"Contrary to public perception, it's not just 'college kids' or 'bleeding edge' Internet users who are streaming videos," said Erin Hunter on behal

So How Many People Are Really Podcasting?

Sat, 11 Mar 2006 00:00:00 -0600

So, the research clearly indicates that podcasting has a long ways to go before it becomes a mainstream medium, but at it's current rate of growth

Fandango Now Selling Broadway Tickets

Fri, 10 Mar 2006 00:00:00 -0600

Fandango, the nation's largest movie ticketing service, has partnered with TicketsNow.com to begin selling Broadway tickets.

So, is this go

Warning - A Bootleg of Your Production May be Online Right Now

Thu, 9 Mar 2006 00:00:00 -0600

What if we told you that a bootleg video of your entire production may now be freely available online as you read this?

A few weeks back we

Consumers Searching Online to Buy Offline

Fri, 3 Mar 2006 00:00:00 -0600

Here's a piece of very interesting research.

According to a Post-Holiday Online Shopping Study conducted by Jupiter Research, 47% o

An Insider's Look into Broadway Chatter - Interview with BroadwayWorld.com Editor Robert Diamond

Thu, 2 Mar 2006 00:00:00 -0600

So what is the real effect of the Broadway message boards? It's always a topic of discussion so we went direct to the source to get an insiders tak

MySpace.com Gets Safety Czar

Sun, 26 Feb 2006 00:00:00 -0600

Last week, we wrote an article on a new threat for the long-term success of MySpace and other social networking channels. That threat was sexual pr

"Web Surfing For Fun" on the Rise

Sat, 25 Feb 2006 00:00:00 -0600

Well, the old rule of thumb that people have 'direction' when surfing the web may no longer hold true. According to a new study, t

A Revolutionary Shift in Television Coverage Brings the Internet to the Forefront

Fri, 24 Feb 2006 00:00:00 -0600

The Internet has moved into the spotlight during this year's Olympic coverage.

According to Clickz.com, "current Olympic c

A Revolutionary Shift in Television Coverage Brings the Internet to the Forefront

Thu, 23 Feb 2006 00:00:00 -0600

The Internet has moved into the spotlight during this year's Olympic coverage.

According to Clickz.com, "current Olympic coverage and promo

Movie Theaters May Turn to a Variable Pricing Model - Is Broadway Next?

Thu, 23 Feb 2006 00:00:00 -0600

Ah, the great topic of ticket pricing. Do we raise our top ticket price? Do we offer more affordable pricing for sections of the theatre.

N

2005 - Year of Google

Thu, 16 Feb 2006 00:00:00 -0600

What do Britney Spears and Harry Potter have in common? They are both in Google's list of top news searches in 2005.

This report off

MySpace.com and the Social Networking Trend Face a New Threat

Wed, 15 Feb 2006 00:00:00 -0600

In many circles, Myspace is considered hotter than Google. Some measurements actually show MySpace getting more eyeballs than Google.

Interactive Outdoor Advertising

Tue, 14 Feb 2006 00:00:00 -0600

Picture this scenario.

The Johnson's are from out-of-town and visiting New York City. They are walking past your theatr

Key Benchmarks for Email Marketing

Mon, 13 Feb 2006 00:00:00 -0600

Here are some key statistics to keep in mind when measuring the success of email blasts.

According to a June 2005 report from Doubleclick,

Social Networking - Key to New Audiences?

Sat, 11 Feb 2006 00:00:00 -0600

We all know that advertising to a non-traditional theater base is often like hitting a moving target. Sure, there are organizations like Plum Benef

People Spending Equal Time on TV, Web

Fri, 10 Feb 2006 00:00:00 -0600

According to a new report, "the average online consumer spends the same amount of time on the Web, as they do on TV." So, what doe

Why Critic Reviews Are No Longer Just a One Time Hit

Thu, 9 Feb 2006 00:00:00 -0600

According to a recent story in the Hollywood Reporter, over 90% of 18-35 year olds go online to receive information about movies.

If you we

The Future of Broadway Email Blasts May Face a New Threat

Wed, 8 Feb 2006 00:00:00 -0600

We are not meaning to sound the alarm here but if AOL and Yahoo have their way, commercial email blasts will likely take a price bump upwar

"Hotspotting" and Product Placement - The Future of Reality Based Entertainment?

Mon, 6 Feb 2006 00:00:00 -0600

Well, Mark Burnett has inked a deal with AOL to produce a new online-only broadband video reality series.

What's most interesting as you wi

Mixed Messaging

Sun, 5 Feb 2006 00:00:00 -0600

A print ad in the New York Times. A high exposure promotion delivered by TMG. A compelling, quote filled radio spot. A search marketing campaign. W

Amazon.com Offers a Unique Marketing Opportunity for Broadway

Sat, 4 Feb 2006 00:00:00 -0600

Listen up theatre marketing and press folks.

This week, Amazon.com announced plans to start hosting authors' blogs on its site.

The Times Are a' Changin'

Fri, 3 Feb 2006 00:00:00 -0600

The web presence of The New York Times has moved from being 'ancillary' to being 'core' according to Arthur Sulzberger Jr,

Who is the World's Most Influential Brand?

Thu, 26 Jan 2006 00:00:00 -0600

In an annual survey of 2,528 branding professionals and students, the brand that had the most impact in 2005 was???

Not Apple... Not Starbu

The Importance of Word-of-Mouth

Wed, 25 Jan 2006 00:00:00 -0600

Here is an interesting article from The New York Times about a recent "Word-of-Mouth Association" conference. It talks about the emergence o

Search Engines Lead the Way

Tue, 24 Jan 2006 00:00:00 -0600

Here's something you should keep in mind for your next print to web campaign.

"Web surfers are using search engines to navigate the

Generating Buzz Online - Research From the Film Industry

Mon, 23 Jan 2006 00:00:00 -0600

We'll be the first to admit that we hate comparing theatre to the film industry. Price point, accessibility and the consumer experience and are on

The Future of Online Marketing - Pay-Per-Call

Thu, 19 Jan 2006 00:00:00 -0600

The concept is easy: if a prospect calls a trackable phone number, you (the advertiser) pay a fee. So, instead of directing people to call the Tele

Broadway's Big Question Mark - Customer Service

Wed, 18 Jan 2006 00:00:00 -0600

So, we've all heard the record spending online. But, what reports fail to mention is that customer satisfaction in the online buying experi

What's the Right Discount Price for a Broadway Ticket

Tue, 17 Jan 2006 00:00:00 -0600

What is the discount price that tips prospects into paying customers? There is no blanket answer to this question but there are trends we see in re

Online Video Continues to Surge - Google Joins the Party

Thu, 12 Jan 2006 00:00:00 -0600

Both Google and iTunes have begun some form of free distribution of user submitted content. Currently, there is a very big opportunity for shows to

Men Versus Women in the Online World - Stats Worth Holding On To

Wed, 11 Jan 2006 00:00:00 -0600

So here are some research tidbits to consider when developing your next campaign:

Men are more self-assured in the online informati

The Broadway Box Effect

Tue, 10 Jan 2006 00:00:00 -0600

If you are paying anyone a commission for selling tickets to your Broadway show, I suggest you take a look at BroadwayBox.com.

The Changing Face of Online Public Relations

Thu, 22 Dec 2005 00:00:00 -0600

Reuters is now expanding it's reach online. They are now allowing websites, blogs and news organizations to stream Reuters video footage on their w

The Perceived Value of a Las Vegas Vacation on the Decline?

Wed, 21 Dec 2005 00:00:00 -0600

With all of the hype surrounding the Las Vegas theatre market, we decided to do some research of our own on the Las Vegas market.

We came a

Report: The Current State of Mobile Marketing

Tue, 20 Dec 2005 00:00:00 -0600

Video content is all of the hype right now. With the new technology being released on mobile devices, consumers could watch our b-

Getting Paid to Surf the Web?

Thu, 15 Dec 2005 00:00:00 -0600

In a very interesting move that has the search marketing industry buzzing, Bill Gates has announced the idea of paying users who search the

Broadway's Pavlovian Tendencies

Wed, 14 Dec 2005 00:00:00 -0600

The following is an excerpt from an article that Jack Aaronson wrote in which he touches on the topic he calls "Pavlovian Marketing

NYC Tourism May Get a Wireless Boost

Tue, 13 Dec 2005 00:00:00 -0600

So, New York City is now looking into offering wireless Internet access throughout the city. The Internet has long been labeled as the vehicle to p

Desktop Marketing Could Be a Broadway Marketer's Dream

Thu, 8 Dec 2005 00:00:00 -0600
What if there was an application on your computer (AOL IM-like) that alerted you of Broadway ticket news? This could be on-sale annou

Internet Usage on the Rise in Europe

Thu, 8 Dec 2005 00:00:00 -0600

According to a new study, total media consumption increased throughout Europe in the past year and the Internet made the highest gains. So, this le

Who Watches Video Most Online - The Answer May Surprise You

Wed, 7 Dec 2005 00:00:00 -0600

If your target market skews slightly younger than the traditional Broadway theatergoer, then you should consider using video in your online marketi

Desktop Marketing Could Be a Broadway Marketer's Dream

Tue, 6 Dec 2005 00:00:00 -0600

What if there was an application on your computer (AOL IM-like) that alerted you of Broadway ticket news? This could be on-sale an

The New York Times Goes Grassroots

Fri, 2 Dec 2005 00:00:00 -0600

From what I've read about this new New York Times ca

Measuring Buzz From Television Appearances

Thu, 1 Dec 2005 00:00:00 -0600

So, your production is on GMA or the Today Show. We watch ticket sales closely but what about the "chatter" or "buzz" that comes from that televisi

Black Friday, Meet "Cyber Monday"

Wed, 30 Nov 2005 00:00:00 -0600

A few weeks back we touched on the a new research report stating that Monday's during the holidays will be big shopping days online. The general pr

The New York Times Online - Will People Actually Pay To Read It?

Thu, 17 Nov 2005 00:00:00 -0600

Well, since it's launch of a paid subscription service, NYTimes.com has signed on 135,000 new paid subscribers for their TimesSelect progra

Some News You May Not Want to Hear - Price Point and Convenience Rule

Wed, 16 Nov 2005 00:00:00 -0600

A new study states that 54 percent of online travel shoppers start planning at an online travel site because of the one-stop shopping conve

Which Broadway Show Should You See? Google Say's "Check Your Cell Phone"

Mon, 14 Nov 2005 00:00:00 -0600

With the rapid growth of cell phone usage, there is a large opportunity on the horizon for enterainment marketers. Google and many other companies

Desktop Broadway

Sun, 13 Nov 2005 00:00:00 -0600
If Microsoft get's it way, there may be a day when you open Microsoft Word and see a big fat

Planting a Broadway Seed in the Teen Market

Sat, 12 Nov 2005 00:00:00 -0600

There is little evidence to suggest that advertising to the teen market really results in direct ticket sales. Fact is, they are a moving target an

One Reason Why Your Next Email Blast Should Land on a Monday

Fri, 11 Nov 2005 00:00:00 -0600

A new study shows that people search the weekends for gifts at the brick-and-morter stores but many follow-up online on Monday to make purchases.

Tips for Selling Broadway Tickets from Hotel Marketers

Fri, 4 Nov 2005 00:00:00 -0600

Broadway ticket pricing is anything but consistent. We have up to five different price points in the theatre, discounts in the market place, Broadw

Gift Certificates - Broadway's Next Big Revenue Stream

Thu, 3 Nov 2005 00:00:00 -0600
One way to combat the January and February blues is gift certificates. I know there are numerous logistical reasons why we can't impl

Statistics Theater Marketers Should Know

Wed, 2 Nov 2005 00:00:00 -0600

Focus on the Teen Market
Study conducted by Pew Internet and American Life Project

- The plain old landline t

Yahoo Adds Blogs to News Searches

Fri, 21 Oct 2005 00:00:00 -0500

Attention PR folks.

A few weeks back, we presented an article called "Who's Blogging About Your Production." Well, if Yaho

How to Engage the 18-34 Year Old Male

Thu, 20 Oct 2005 00:00:00 -0500
I'm not advocating spending extensive resources on trying to convert the 18-34 year old male into a Broadway ticket buyer. But, this new study may she

ABC's on Steroids?

Wed, 19 Oct 2005 00:00:00 -0500

Are our local newspapers missing the boat when it comes to their ABC listings?

So, they have ABC's in print so people can look at a list of

Statistics Theater Marketers Should Know

Tue, 18 Oct 2005 00:00:00 -0500

Focus on the Hispanic market
Study conducted by FEEDBACK Research

- Hispanic respondents are 49 percent more likely t

What is an RSS feed? Who's Actually Using It?

Mon, 17 Oct 2005 00:00:00 -0500

OK, so this topic may be a bit boring so beware. But, for those interested, it's actually a rapidly growing marketing technology.

Broadway B-roll and iPods?

Sun, 16 Oct 2005 00:00:00 -0500
The newest iPod may be an incredibly powerful marketing vehicle for Broadway. It's no longer just music pumping out of the classic white earbuds. You

Has TV Become Too Intrusive?

Sat, 15 Oct 2005 00:00:00 -0500
So, web ads have received a lot of press over the past few years about being too intrusive. Now, TV has some heat coming their way.

Staggering Statistics About Your Email Blasts

Fri, 14 Oct 2005 00:00:00 -0500

Are you sitting down for this one?

One fifth of permission-based e-mails did not reach the inbox during the first half of 2005, according t

Statistics Theater Marketers Should Know

Thu, 13 Oct 2005 00:00:00 -0500

Focus on the African American Online Audience
Study conducted by IMAGES Market Research for AOL Black Voices

- Nearly

Who's Blogging About Your Show?

Wed, 5 Oct 2005 00:00:00 -0500

How do you get your fans blogging about your production? How can you jumpstart the word-of-mouth online?

To answer these q

How Is Information Passed Around the Web?

Tue, 4 Oct 2005 00:00:00 -0500
Simply stated, according to a new research study, the answer is public relations.
While it may not be 'fair' to compare advertising and public rel

Understanding Online Buzz

Mon, 3 Oct 2005 00:00:00 -0500

Termed CGM, or consumer-generated media, it is already having an effect on many of your productions.

Simply stated, CGM i

Statistics Theater Marketers Should Know

Sun, 2 Oct 2005 00:00:00 -0500

Can you buy good word-of-mouth?

- One third of consumers said they'd be disappointed if a trusted contact failed to disclo

How Broadway Can Attract the Youth Market

Fri, 30 Sep 2005 00:00:00 -0500

Fact is, in the online world, teens expect customization. We have 'My Space'... 'My Yahoo'... what about MyBroadway.com (already taken by a cybersq

Blogging... Podcasting... Not So Fast.

Thu, 29 Sep 2005 00:00:00 -0500

I love this story. Here is a study from London that looks into the everyday buzz builders and their tech savvy.

"A survey of British taxi

Broadway Googling

Wed, 28 Sep 2005 00:00:00 -0500

When somebody is looking for information about your show, they most likely will access a search engine to find you. With that said, ever wonder how

Study: Metro Papers' Sites Build Following

Tue, 27 Sep 2005 00:00:00 -0500

How effective is the NYTimes.com in reaching local residents? Is CalendarLive.com the way to go in reaching the Los Angeles market

Who Reads Those Blogs Anyway?

Sat, 24 Sep 2005 00:00:00 -0500

So, you read a rave or a rant about your production on some random blog? What effect does that really have?

Well, the answer varies, but it

Podcasting Galore! AOL Jumps in the Podcasting World With an Impressive New Technology

Fri, 23 Sep 2005 00:00:00 -0500

AOL has followed Apple's lead into entering the podcast market. AOL will now begin hosting a directory of searchable podcasts which will help fuel

Statistics Theater Marketers Should Know

Thu, 22 Sep 2005 00:00:00 -0500

- Out of the top travel websites, Expedia significantly outperforms both Orbitz and Travelocity in both unique visitors and conver

How Long Will Email Marketing Remain Effective?

Sun, 18 Sep 2005 00:00:00 -0500

First, the bad news.

In short, fewer of our messages are reaching our prospective customers. People are becoming so overwh

Marketing to the Hispanic Market

Sat, 17 Sep 2005 00:00:00 -0500

If you are actively seeking to recruit the Hispanic market, then consider the following statistic from a newly released report:

"Spanish la

Surprise! Tourists May Actually Be Buying Tickets Online When They Arrive in NYC!

Fri, 16 Sep 2005 00:00:00 -0500

Ok, so I must say, this study surprises me.

According to a new study, laptop PC's aren't just for mobile workers anymore. More and more vac

Statistics Theater Marketers Should Know

Thu, 15 Sep 2005 00:00:00 -0500

- Approximately 1/3 of all online time (usage) occurs at the workplace. (

Knowing Your 'Google' Rights

Sun, 11 Sep 2005 00:00:00 -0500

This past week, Geico settled a widely watched lawsuit it filed against Google. The terms of the settlement aren't public, but that's not really im

Why Theater Email Blasts Work

Sat, 10 Sep 2005 00:00:00 -0500

Next time you look at the sales reports and see the incredible success of your Playbill email blast, consider this:

"Research by Forrester

My Theater Marketing Wish

Fri, 9 Sep 2005 00:00:00 -0500

Boy, oh boy, I wish there was a way we could streamline an affiliate model for theatrical productions. I want to develop an easy, efficient system

Statistics Theater Marketers Should Know

Thu, 8 Sep 2005 00:00:00 -0500

- A recent report projects 55 percent of the total U.S. at-home users are connecting to the Internet via broadband

Newspapers and Web Living in Harmony

Wed, 31 Aug 2005 00:00:00 -0500

Newspapers saw double-digit growth in their online advertising revenues in the second quarter of 2005. It's nice to see the trend of online and pri

Travel versus Theater Marketing

Tue, 30 Aug 2005 00:00:00 -0500

The question still remains... how do we generate sales from prospects before they arrive

Understanding the Female Ticket Buyer

Mon, 29 Aug 2005 00:00:00 -0500

With a strong majority of tickets being purchased by women, it's important to have an understanding of how they use the Internet. Here is an intere

Google Still Dominates Internet Search, but Yahoo! Leads in Local Search

Sat, 13 Aug 2005 00:00:00 -0500
Ok, Google is the dominating search engine. But, keep a close eye on Yahoo. They are leading the local search market which many feel is one of the big

Blog Readers Spend More Time and Money Online

Fri, 12 Aug 2005 00:00:00 -0500

So, who really reads 'blogs' anyway?

Well, Fifty million Americans, or 30 percent of all American Internet users, that's who.

"Blog

Theater Marketing's Next BIG THING

Thu, 11 Aug 2005 00:00:00 -0500

Go ahead and save this email. I'll put my name out on the line and say that I think this is the future of online marketing.

We all know sea

Changing Channels and the Rise of Podcasting

Mon, 1 Aug 2005 00:00:00 -0500
Podcasting, or 'radio on demand', is a red hot (probably over inflated) topic. Here is a good article on the ins and outs of the topic to get you up-t

E-Mail Creative Checklist

Sat, 30 Jul 2005 00:00:00 -0500

Before you send that next email blast out for one of your productions, you should read the following article. It goes through some of the do's and

The Associated Press to Launch Web Video Network

Fri, 29 Jul 2005 00:00:00 -0500
Next time your publicity office talks about an upcoming placement in the Associated Press, you could be in for a pleasant surprise. The AP has announc

New Movers Turn to Local Search

Thu, 28 Jul 2005 00:00:00 -0500

How's this for a new target market for the theater biz?

New residents of a community.

Consider this...

"One in every four

iTunes Mints Podcasting Stars

Wed, 20 Jul 2005 00:00:00 -0500
It hasn't taken long for the release of podcasts on iTunes to have its effect on the market. The demand has been so high for many podcasts on iTunes t

Theater Marketing in the Wireless World

Tue, 19 Jul 2005 00:00:00 -0500

With the emergence of wireless devices, we are beginning to see a strong increase in demand for localized wireless content whether traffic updates

The Impact of Online Chatter

Mon, 18 Jul 2005 00:00:00 -0500

What are the effects of online chatter?

We all visit Talkin' Broadway, Broadway World and other chat boards to hear the buzz on shows. Does

Hey, That's My Domain Name!

Fri, 15 Jul 2005 00:00:00 -0500

The one thing we have learned is that it is ESSENTIAL to buy a domain name for any production you plan on staging. There are a few slick cyber squa

Targeting International Tourists

Thu, 14 Jul 2005 00:00:00 -0500

So, a new ranking of online usage around the world has just been compiled.

In short, it outlines the percentage of usage internationally. I

Internet Coverage of Live 8 Concerts Blows Away TV - AOL Surges

Wed, 13 Jul 2005 00:00:00 -0500

AOL gets rave reviews from the marketing industry on it's recent coverage of Live 8.

"If Live Aid helped launch MTV as a media powerhouse t

What is the value of putting your television ad online?

Tue, 12 Jul 2005 00:00:00 -0500
Here is an extremely interesting find that supports running your next television ad online. In fact, the figures are astounding. Personally, I find it

Google Video Search

Mon, 11 Jul 2005 00:00:00 -0500

When will Google stop? Hopefully never.

First they have mastered the search... maps... images... and now video. "Google Video now has a pla

Email Marketing Rates Expected to Drop

Sun, 10 Jul 2005 00:00:00 -0500

Yeah, everyone loves email marketing. While I'm a big fan, I realize that the email marketing biz is in some trouble. Delivery changes, consumer de

Internet Edges Out Family Time More Than TV Time

Sat, 9 Jul 2005 00:00:00 -0500

Sad, but true.

"We were very interested to discover that the increase in Internet use over the last 10 years has eaten into television vie

Simultaneous Web and TV Use Rockets 72 Percent

Fri, 8 Jul 2005 00:00:00 -0500
So, can a television ad really drive online traffic? Consider this.
"The number of minutes adults spend simultaneously surfing the Web and watchin

Mom's Using the Internet

Thu, 7 Jul 2005 00:00:00 -0500
So, next time you're drafting that email offer for one of your productions, consider the following information about mom's using the Internet from a s

Podcasting for Theater?

Wed, 6 Jul 2005 00:00:00 -0500
So the new buzz is podcasting. iTunes is pushing it... and the marketing journals are buzzing... We have been looking into this for some time now. Whi

Introducing the Situation Room

Tue, 5 Jul 2005 00:00:00 -0500

As the web continues to grow as a viable marketing and advertising medium for the entertainment industry, we have started a new initiative to keep