Situation’s Work Recognized Among Entertainment Marketers of the Year
Situation Marketing was brought on to create buzz for "The Drowsy Chaperone," an original 1920's-flavored Broadway musical. Check out why the campaign was selected by Advertising Age in their list of Entertainment Marketers of the Year. (read more) |
Producers see power in viral marketing
YouTube also has opened producers'
eyes to a new marketing angle for live entertainment. Though the platform's potential is still being tested, online video is gaining traction as a branding tool. Situation Marketing was recently profiled for its work on viral marketing campaigns. (read more) |
Mobile Marketing Growth in the Live Entertainment Space
As mobile marketing continues to gain traction as a valuable channel to reach prospects, entertainment properties are actively trying to find the best ways to utilize the technology . Damian Bazadona of Situation Marketing spoke with Bloomberg news about the growth in the mobile marketing space. |
'Pirate' sets sail on Web cruise: B'way producers try to figure out how to sell shows via the Internet
On Sept. 12, the Web site for the upcoming Broadway tuner "The Pirate Queen" produced a live webcast that kicked off the show's "castcom" -- three-to-four-minute episodes that chronicle the musical's backstage progress, edited into ongoing story arcs, a la reality TV. (read more) |
A Closer Look at Live Entertainment Tickets
While the Internet has revolutionized the way tickets are sold for live entertainment, it has also changed the way marketers segment their audiences. Crain’s takes a closer look at the issues confronting the theatrical industry right now (read more) |
Producers Use the Web to Romance Audience and Bring Them Back
As the Internet continues to become a more effective force in the marketing of theatre, Broadway producers are looking to take advantage of the trend. The New York Times writes about Situation Marketing’s role in this growth. (read more) |
Far From the Spotlight, the True Powers of Broadway
Stars bring an audience to its feet. Producers bring a fortune to the table. But, it's these unseen players who decide what does and doesn't happen on Broadway. Damian Bazadona chats with the New York Times about Situation Marketing and its work in the entertainment industry. (read more) |
Forget a Brand Name: 'Drowsy' Wakes to Word of Mouth
Situation Marketing’s ‘The Situation List’, an influential list of New York based bloggers, helps fuel the word-of-mouth for the new musical Drowsy Chaperone and, more importantly, reach new audiences. (read more) |
Online Guide Company Expands Ad Platform for Broadway
Hopstop, an online transit guide company, said Wednesday that it partnered with Internet marketing firm Situation Marketing to deliver Broadway show ads to visitors of its Web site. (read more) |
Spotco, Situation Partner
SpotCo, one of Broadway's two major ad agencies, and online marketing strategy group Situation Marketing have formed a partnership to push legit productions online. Web company will work with SpotCo to integrate the Internet into marketing plans for theater productions. (read more - registration required) |
Dancing Billboards
Last year's online marketing program for the Broadway musical "Sweet Charity," starring Christina Applegate, included an intriguing campaign by Situation Marketing which offered contestants from around the country a shot at a one-night dance-on part in the musical, which has since closed. A page in Marie Claire magazine and on its Web site invited applicants to send in 30-second audition videos. (read more) |
Society of Repeat Attenders
The Internet offers great potential for Broadway producers looking to market their productions online. Damian Bazadona of Situation Marketing spoke with The New York Times about Situation Marketing's success in the Broadway arena and it's work with Brooklyn the Musical. (read more - registration required) |
Create Winning Web Ads
The Web is a communications medium as much as it's an information-gathering one, and there's no reason that marketers can't get into the conversation to sell their product. Damian Bazadona chats with Fortune.com about how Situation Marketing's effort landed one of his fashion clients an order with GQ Magazine. (read more) |
Situation Partners with Rovion
Just in time for the Tony Awards, Rovion Inc., the creator and leading provider of online video spokespersons, and Situation Marketing, a leading digital entertainment marketing firm, have launched a new promotion on Telecharge.com featuring Broadway headliner Martin Short.
(read the press release) |
Branding via Search Engines
The public relations industry is quickly realizing the importance and effects of search engine listings on their communications strategy. Damian Bazadona of Situation Marketing speaks with PR Week magazine about the topic and how organizations need to keep a close eye on the market as it continues to change rapidly." (read more) |
Spare E-Dime?
Forget the subway - needy New Yorkers are using a much more sophisticated venue to panhandle for their desperately desired dough: the Internet. Cyberbegging, or online panhandling, has grown in popularity since its start here years ago. Damian Bazadona of Situation Marketing talks with the NY Post about the growing trend. (read more - registration required)
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Businesses Discovering Sales
Many people start their own businesses because they have great products or services. Their strengths lie in taking an idea and turning it into an enterprise. Then they discover they have to be salespeople. Damian Bazadona talks with a reporter about how he dealt with generating new business. "What's going to make or break you in terms of sales is you have to believe in what you're selling." (read more) |
Customer Connection
Your overall success depends on the strength of your target list. "The most important thing is the validity of your list," says Damian Bazadona, president of New York-based Situation Marketing. To obtain a reputable direct-mail or e-mail list, Bazadona suggests contacting local newspapers and trade associations specific to your industry. "If your prospects view your business as a trusted source, they will be more likely to respond." |
