How Broadway can hit the ‘mom’ market

Fri, January 05, 2007

Tags: Usage Behavior, Mothers, Women

So, how can the theatre world target the mothers of the world? Here’s an interesting report on how mothers consume media and what their general preferences are.

- Contrary to the scheduling of traditional morning and evening news programming, the study found that moms are most receptive to informative and educational messages in the afternoon.
- Comedy and entertainment messaging resonates best with moms in the evening
- Blogs and newspapers get most of mom's attention, even if she's doing other things
- Moms are most likely to multi-task while listening to the radio, and 1 in 5 moms said that when the TV is on, it's for their kids so they're not paying attention
- Newspapers and magazines are moms' most trusted sources of information, followed by web sites, radio, TV and doctors' offices
- Moms view hand-held organizers and cell phones as the tools that are most likely to help make their lives easier
- Moms turn to magazines to help them relax more often then any other platform
- 27% of moms would pay to eliminate online advertising; 24% would pay to stop email advertising; 23% would do the same for TV, radio and blogs

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