Tue, January 02, 2007
Yes, mobile marketing is on the rise. But, according to a new study, “while Americans are big spenders when it comes to entertainment content and services for consumer electronics such as the Xbox, Apple's iPod, personal computers and high definition TVs, they show less enthusiasm for purchasing entertainment services created for their wireless mobile devices. According to the survey, 47 percent of respondents in the key demographic age group of 18 to 24 year-olds complained that mobile data services are 'too expensive.'”
On the flip side of the equation, text messaging in particular is on the rise. According to the article, “close to half of survey respondents indicate that they sent or received at least one SMS message in 3Q '06. According to the study, SMS subscription plans have already surpassed the 50% mark, and American consumers spend an average of $3.70 per month for data services.”
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