Sun, February 04, 2007
According to a new study examining consumers' attitudes towards digital media, “as the public at large becomes more connected to digital media, the more engaged they become in primetime television programming.” David Poltrack, Chief Research Officer for CBS Corporation and President of CBS Vision, concludes "... By offering (consumers) new ways to connect to their favorite shows, whether it's websites, podcasts, ringtones or other mobile features, we've been able to deepen the bond these fully connected viewers have with our programming."
I must say that when the TV station is the one releasing the report, I’m a little skeptical of its findings. Overall though, I agree with the point they are making on how the two media channels ultimately strengthen each other when integrated correctly.
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