Brought to you by Situation Marketing
 
> Home > Article Closeup


NY Times exec questions online subscription model

Sat, February 03, 2007

Tags: New Audiences, New York Times

At an industry event this past week, Nicholas Ascheim, the company's director of entertainment, video and audio products, said that he feels premium content behind a paid wall could potentially scare off new generations of readers. This is very interesting considering the New York Times has boasted that their online readership is bringing new audiences that extend beyond their print readership. It will be interesting to watch how this plays out.


Click here to read more.

(click here to post a comment)

Email this article

Complete the form below to email this article.
 
Your Name:
Your Email:
Recipient's Name
Recipient's Email
Message  
   

Anti Spam Precaution:
Please enter the number that appears in the box above
 
   
   
 
 
Send this article to your cell phone!

Enter your area code in the first box and your number in the second. There is no need to enter a "1". USA only.

 
 
Receive exclusive news and a weekly round-up of stories delivered via email.

Click here to signup

   
 

theSITUATION is a blog focusing on research, insight, interviews and more relating to entertainment and theatrical marketing.

Contact us
 

Complete Archive

Latest stories in RSS
       

Backstage
Broadway.com
Broadway World
New York Times
NYTheatre.com
Playbill
Telecharge
Theatermania
Variety

If you're a Mac OS user, download theSITUATION widget for access to every article right from your desktop.

Download Widget