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A New Way to Reach the New York Magazine Audience

Tue, March 13, 2007

Tags: Local Marketing, Magazines, Text Messaging

Just a quick heads-up for those of you trying to hit the NY Magazine crowd. According to Media Post, “New York magazine's Web site, Nymag.com, is making its listings of nearly 5,000 restaurants and bars available via mobile phone. The service, powered by mobile company Juice Wireless, is being sponsored by Sony through the end of March, at which point Visa Signature will begin sponsorship. New York foodies and baristas can text GONYC (46692) with the name of a particular restaurant or bar to find its address, phone number, and whether the magazine's critics have picked it as a favorite. They can also text the type of food and neighborhood, Zip code, or borough to retrieve up to 12 choices, beginning with critics' picks.

Why aren’t Broadway productions or other live events listed here? We put the call in already and voiced our opinion. Will check back.


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