Mon, June 18, 2007
“We need a MySpace!,” say some of our super-duper clients. “That’s the key to getting to new audiences.” While there is some truth to that, it’s important to understand the large commitment that is required to create an effective MySpace presence. Yes, it’s true there is no direct cost to create one for your brand – but beware, they do have the right to pull your MySpace at any time. On the other hand, time is money and in order to create a sustainable presence and to engage new audiences you will need to put sufficient time and energy into nurturing new audiences.
The following article is a must-read for those looking to develop a MySpace presence. It gets to the basic root of the issue that ‘friendship’ is a two-way street – even when applied to social networking. Friendship requires two way communication, understanding boundaries and the mutual respect in the value of a long-term relationship.
Yes, sounds a bit funny, but it’s so true if you expect to exceed in the social networking arena.
Click here to read the full story.
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