Fri, June 15, 2007
First, what is a widget? Well, my shortened version is that a widget is an application that allows you to get information without having to visit an actual web page to get it. I know that’s a short, vague definition so I’ll shut up now and give you the Wikipedia version.
Wikipedia: “A widget is anything that can be embedded within a page of HTML, i.e. a web page. A widget adds some content to that page that is not static. Generally widgets are third party originated, though they can be home made. Widgets are commonplace and are used by bloggers, social network users, auction sites and owners of personal web sites. They exist on home page sites such as Netvibes, Pageflakes and yourminis. Widgets are used as a distribution method by ad networks such as Google’s AdSense, by media sites such as Flickr, by video sites such as YouTube and by hundreds of other organizations. Applications can be integrated within a third party website by the placement of a small snippet of code. This is becoming a distribution or marketing channel for many companies. The code brings in ‘live’ content – advertisements, links, images – from a third party site without the web site owner having to update.”
Why are we writing about this for the live entertainment industry? Well, because this is clearly going to be a channel to effectively reach ticket buyers. Whether it’s a widget that offers real-time discounts on Broadway ticket offers or one that provides live streaming video from in front of the theatre, the opportunities are endless and you will see this becoming more and more popular amongst consumers online.
Read On
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