Which Woman Are You Targeting?

Mon, August 20, 2007

Tags: Consumers Researching, Usage Behavior, Women

With most theatrical marketers targeting female ticket buyers, I thought this article from the Center for Media Research would be of great interest to many of our readers. Let me introduce you to the Content Responsibles, The Natural Hybrids, The Social Catalysts and the Cultural Artists – all female groups with shopping preferences that are not defined by their age, life stage, marital situation or income – but rather by who she is (meaning DNA?).

That’s right – according to the study that targeted over 3,000 women ages 18-49, “there are distinct approaches to shopping, and identified and segmented women across four distinct mind-sets or Shopping Genes.” They are:

-The Content Responsibles (Practical, Loyal, Efficient)
-The Natural Hybrids (Confident, Balanced, Classic)
-The Social Catalysts (Social, Smart, Trendy)
-The Cultural Artists (Creative, Impulsive, Adventurous)

Which one should you be talking to?

Read On