Tue, September 18, 2007
A very common question we get from clients about online video is, “how long should our video content be?” The answer isn’t really cut and dried, because it depends on the quality and substance of the video. But, in general, we like to say that people watching video on their PC prefer short-form. According to the recent story by Ad Age, “as content gets longer, consumers gravitate toward the TV. For content 30 minutes and longer, about 60% of respondents prefer the TV set. But there are still numerous consumers who prefer long-form content on the PC: 3% prefer it for 60-minute-plus videos and 7% for 30-minute-plus. Those numbers rise to 8% and 15% when 18- to 24-year-olds are asked their preferences.”
So, that next video you create specifically for the web – keep it short and to the point. People have work to do!
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