Mon, October 22, 2007
Ok, so I'm over exaggerating but let's do a quick recap... StubHub, which is one of the largest ticket resale websites, just opened a storefront on 40th and Broadway. I’m a consumer, I want tickets for a show tonight, I can go in and purchase them. Tickets may cost more or less than face value although a spokeswoman for eBay, which owns StubHub, said that 40 percent of tickets on eBay are sold at or below face value.
So, what happens next? Yes, for the handful of ridiculously hot shows, consumers will be paying an arm and a leg for tickets but at least they’ll get in to see the show (secondary market to the rescue!). I get it. However, for the rest of Broadway, I don’t see how this is good in any way. It’s clear that this will become some form of dumping ground for the brokers to unload their tickets. To me, that seems like just another TKTS booth with potentially more options to choose from. Hmmmm.
Will TKTS sale take a dip? Will full-price walkup take a hit? I’m not one for ‘ring the alarm’ because I’ll believe it when I see it, but I can tell you that I don’t really have an optimistic outlook on all of the recent changes happening around Broadway ticketing.
Read On
Signup 
About 
Archives
