Sun, November 18, 2007
Let me start with the fact that my iPhone rocks. I guess not the actual iPhone itself, since I have specific issues I wish could be fixed (the keyboard really does stink), but rather the security blanket it has created for me. I was lost driving around in Albany last week, went to Google maps on my phone and quickly scored directions to my favorite restaurant in the area. Last month, I was running to see a show but didn’t have the address of the theatre, so I pulled out my iPhone, went to the official site, and my problem was solved. There is this overall sense of security I feel, knowing that I can get whatever information I want at the touch of a few buttons (and a few curses at the keyboard). I can run out the door without printing directions - rather get them in real-time while I'm traveling.
Outside of my personal preferences, here is another research study outlining the rapid growth of all things mobile. According to The Kelsey Group, “44.7 percent of U.S. mobile phone users surveyed say a mobile phone with better Internet capability will be a key factor in their next mobile phone purchase decision. According to the survey, only 26 percent of mobile phone service subscribers currently opt for an Internet access plan.”
Matt Booth, senior vice president and program director of Interactive Local Media, said, "The combination of unlimited data plans and next-generation Internet-enabled mobile devices suggests mobile Web access will grow to become ubiquitous... mobile Internet usage and increased satisfaction with mobile Internet applications are among the converging factors that point to a breakthrough year ahead for mobile ad adoption."
The most popular uses of mobile browsing is accessing maps and local information (which I interpreted as information not where they live, but the location in which they are browsing from). This trend is something that Broadway productions should continue to watch closely as mobile formatted web pages, short-code callouts, and text-to-screen type applications will become more necessary to keep pace with consumer preferences.
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