Mon, December 17, 2007
I know I sound like a broken record at this point, but it’s clear that consumers are having a much larger impact on the way brands are both built and shaped. Whether they loved your show or hated it, they want their voice to be heard and will voice their opinion. Just take a look on the NYTimes.com, TripAdvisor, Goldstar or any other number of websites.
Here’s some good news though – according to a new study, 87 percent of the reviews posted by consumers are generally positive in tone. Brad Fay, chief operating officer of the Keller Fay Group that conducted the survey, said "online reviewers tell us they want to reward brands that perform well. This should encourage companies to be more comfortable with inviting consumers to talk about their experiences."
Personally, I think 87% is a bit high (and overinflated), but from a variety of research reports I’ve seen the percentage is consistently significantly higher than those that post negative reviews.
What should you take from all of this? Well, create productions that consumers enjoy and you will be rewarded for it. :)
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