In-Game Advertising For Theatrical Productions – What You Need to Know

Sat, December 15, 2007

Tags: Advertising, In-Game Advertising, Mobile Media, Tourists

For productions seeking to reach a younger demographic, the idea of advertising in online and video games is becoming a hot topic of discussion. The article below speaks of the four primary options advertisers have to reach their target audiences through video games: branding, interaction, engagement, and sponsorship. All of these options offer unique opportunities for advertisers but the tricky part is identifying which one will offer your creative messaging a way to truly connect with the consumer. Click on the article below to read about some specific examples.

The most promising piece of information I pulled from the article is that, “an overwhelming 86 percent of gamers questioned stated that they'd welcome an increase of in-game ads in the hope that it would lower the game price. Even if a price decrease doesn't result from ads, a third would still support video-game ads because they lend a real-world touch to the virtual one. The relevance and authenticity of in-game ads have players poised and ready for their games to enter the real world.”

Any research we get here that we can report, we will pass on. My gut is that the expense of advertising a production in-game will be tough to swallow for many producers.

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