Wed, February 27, 2008
With the value of the dollar plummeting and with international audiences pouring in to the US, how and where we talk to international audiences is becoming more and more of a critical issue. With that said, we welcome Facebook’s new venture into helping this cause.
Facebook has just introduced a version of the site for Spanish-language speakers (2.8 million active users live in Latin America or Spain), which will serve as the first of several languages beyond English speaking that will be included in the Facebook community. According to the story, “Sixty percent of Facebook's roughly 64 million users live outside of the United States. Britain alone has 8 million active Facebook users. Canada is third most active with 7 million users and Turkey has surged to become the fourth most active Facebook nation and its biggest non-English market. Rounding out the top ten Facebook markets are Australia, France, Sweden, Norway, Columbia, and South Africa.”
This doesn’t necessarily mean to go ‘advertise’ on Facebook – it means you should try and find ways how this may help you connect with your audiences through this channel in a meaningful way. This means exploring the idea of creating a community with dialogue along with content and connections to your brand that consumers can actually relate to. Have actors communicate with fans in-language, post content in-language – each production should evaluate and try and see what their audience wants.
No matter what you do - don’t hard-sell in a social network (would you hard-sell your friends?).
For entertainment marketers trying to target international tourists, there are still many obstacles that need to be addressed – particularly, adopting the ticketing systems to be translated into different languages and to better integrate with international currencies – but, it’s clear that it’s a ‘MUST DO’ for the live entertainment industry to try and figure out.
Read On
Signup 
About 
Archives
