Mon, February 25, 2008
2007 will go down as the year women tipped the scale to become the majority with more than 50% of online users. That’s fantastic news for theater marketers! Here is a great breakdown of ‘what women want’ online from an article recently published in Advertising age. The results may surprise you.
For example, 54% of women shopped online in the first half of 2007 and guess what they bought? Travel ranked first (who knew!). Or, that 45 million moms go online daily and spend an average of 85 minutes there.
From researching parenting tips to preferences watching online video, this story offers some interesting insight and statistics to a very important market segment we are all most often targeting.
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