Fri, April 25, 2008
Here’s some helpful information about a prime Broadway demographic – Babyboomers. I’ll keep it simple and bullet point some key quotes directly from the story. Here’s what you need to know:
- 72 percent of those aged 50 to 64 use the Internet today.
- Boomers represent the largest population of "super Net vets"; 72 percent of boomers have been online five or more years, and 53 percent of online boomers are women.
- Though their top online activities predominantly mirrored those of non-boomers, boomers exceeded non-boomers in their degree of online research of products and services.
- Boomers tend to respond better to online sweepstakes. When it comes to online communications, boomers are very email reliant and use less instant messaging and chat.
- Boomers respond to special offers but not gimmicks. They've got money, but they'll wait for a deal rather than be as impulsive as their younger counterparts.
- Boomers are brand conscious and brand loyal, but don't just "sell them." Figure out ways to show the brand attributes and engage boomers.
So, they do a lot of research, are brand loyal, have become more email reliant and respond to offers - not gimmicks. Seems easy enough to remember.
Read on.
Read On
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