Wed, June 18, 2008
I’ve received over ten emails about Broadway ticket discounts during the 4th of July weekend. It’s probably safe to say that somewhere between five and ten million emails were sent about Broadway offering ‘special’ discount offers over the 4th of July. Now, I totally understand why the emails are sent out and I can see why email marketing would be the channel of choice.
But it feels as though there has to be a much more efficient way. As an entertainment ‘category’, 95% of Broadway shows will clearly have availability over the July 4th weekend. Instead of using discount codes, couldn’t we just slash the prices for the weekend at the box office and use publicity as a way to say ‘now is the time to experience Broadway’ just like NYC does with Restaurant Week?
I’m sure this has been talked about a million times, so I’ll shut up now. To put this together is obviously a pretty big undertaking but I hope the conversation is had so next year (and other periods similar to July 4th) can be addressed in a more efficient way.
In the meantime though – if I get one more email about a 4th of July discount, my head might explode.
For inspirational thinking, take a look at what Restaurant Week looks like this summer.
Read on.
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