Mon, July 28, 2008
Mobile marketing, while clearly an emerging channel that we will all want to explore, has serious legal issues that you must be aware of before marketing to consumers. We have spent a lot of time, money and resources with our law firm, mobile vendor and client's working through the various legal issues and it has really paid off as we have clearly begun to see numerous case studies of successful campaigns for live entertainment. Here is a good, quick read that gives the top line review of key issues that you need to be aware of. At the end of the day, when you are talking to people on their mobile device your message needs to be expected, welcomed and relevant more so than probably any other medium.
Read On
Signup 
About 
Archives
