theSITUATION: Mom's Using the Internet

Mom's Using the Internet

Thu, July 07, 2005

Tags: Discounting, Email Marketing, Women, Mothers, Subject Lines

So, next time you're drafting that email offer for one of your productions, consider the following information about mom's using the Internet from a study conducted by Lucid Marketing.

"The vast majority of Moms surveyed, 86.6 percent, said they sign up for newsletters and promotions in order to receive coupons or special discounts. Special offers in the subject line are most compelling triggers for maternal recipients to open an e-mail. Price discounts spur these women to open their e-mail 72.5 percent of the time."

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Mom's Using the Internet

Thu, July 07, 2005

Tags: Discounting, Email Marketing, Women, Mothers, Subject Lines

Email this article