theSITUATION: Simultaneous Web and TV Use Rockets 72 Percent

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Simultaneous Web and TV Use Rockets 72 Percent

Fri, July 08, 2005

Tags: TV, Integrated Media, Usage Behavior

So, can a television ad really drive online traffic? Consider this.

"The number of minutes adults spend simultaneously surfing the Web and watching TV has increased a dramatic 72 percent, from an average of 174 minutes per week in 2001 to 300 minutes per week in 2004, according to the latest "Media in Mind" survey by Universcal McCann."

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