Yeah, everyone loves email marketing. While I'm a big fan, I realize that the email marketing biz is in some trouble. Delivery changes, consumer demand for better control of their inbox and continued government pressure for better spam guidelines will continue to shake up this marketing medium.
With that said, here is an interesting report we found.
"E-mail list pricing could drop as much as 25 percent in the next three to six months because of changes in the way service providers handle HTML e-mails that will cut into deliverability rates, Worldata Inc. said yesterday."
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