Here is an extremely interesting find that supports running your next television ad online. In fact, the figures are astounding. Personally, I find it almost too good to be true.
"A study conducted in partnership with Frank N. Magid Associates, surveyed 27,841 Internet age 13 and over on 25 different publisher Web sites. It found 51 percent of respondents watch online video at least once a month; 27 percent watch Internet video at least once a week; and five percent watch it on a daily basis.
More striking was the strongly positive attitude survey respondents expressed toward online video ads. Of 70 percent of respondents who said they had seen a video advertisement online, 44 percent said they had taken some kind of action as a result of seeing that ad."
The study found online video viewers fall into demographic categories attractive to online marketers. Approximately 23 percent have household incomes of $100,000 or more."
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