What are the effects of online chatter?
We all visit Talkin' Broadway, Broadway World and other chat boards to hear the buzz on shows. Does the positive or negative chatter really lead to an effect on ticket sales?
It's a tough question to answer.
What really can't be denied is that online chatter is on the rise and "we," as an industry, need to keep a closer eye on it. Take a look at this very interesting article by Idil Cakim from Burson-Marsteller USA that looks deeper into online chatter and the effects of blogs.
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