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Theater Marketing in the Wireless World

Tue, July 19, 2005

Tags: Advertising, Mobile Media, Technology


With the emergence of wireless devices, we are beginning to see a strong increase in demand for localized wireless content whether traffic updates or finding a good restaurant.

Is it possible that one day people will be using their mobile phone to buy tickets to a Broadway show? It's happening in the movie biz... how far off is theater?

If you are considering doing any wireless advertising, this article is a good read.


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