How's this for a new target market for the theater biz?
New residents of a community.
Consider this...
"One in every four U.S. adults have moved within the last three years, and 60 percent of new movers said the experience was stressful. However, 91 percent of new movers - a group coveted by marketers because moving always triggers a slew of new purchases - found that using the Internet for local searches was helpful in reducing their stress.
Seventy nine percent of new movers searched for local maps and directions within a month of moving, making it the primary search activity by new movers. Sixty four percent looked for movie theaters, bars and nightclubs, making entertainment the secondary local search activity for new movers; and 56 percent looked for restaurants, making that activity third."
With the information so accessible, they are an easy market to target.
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