The question still remains... how do we generate sales from prospects before they arrive in New York City?
We know that people use the Internet to research their travel plans. We also know that they book online.
While there is no conclusive study on theater buying habits online that we are aware of, we decided to look into purchasing patterns surrounding the travel industry.
"While some consumers indicated that they purchase because of ease of use or frequent flyer programs, it's clear that low prices will be a primary driver in online travel decisions," Eagle said.
The question of ease-of-use versus cost needs to be evaluated more closely in the theater world.
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