Statistics Theater Marketers Should Know

Thu, September 15, 2005

- Approximately 1/3 of all online time (usage) occurs at the workplace. (more)

- 29 percent of Americans over the age of 18 with iPods or other MP3 players have listened to podcasts. (more)

- Among influences that prompt consumers to open and read an e-mail, the leading factor identified by 59 percent of respondents was knowing and trusting the company sending the message. The second leading factor was attention-grabbing e-mail subject lines (selected by 41 percent of respondents). (more)