Boy, oh boy, I wish there was a way we could streamline an affiliate model for theatrical productions. I want to develop an easy, efficient system that empowers smaller 'influencers' the ability and incentive to sell tickets to our productions.
If we proactively stated that we are willing to pay a commission of $10 - $20 per full price ticket sold, I am confident we will have a lot of people and websites lining up to sell tickets for us.
We already discount our tickets as low as $50 - $60? Why not take $80 - $90 per ticket and still give off the perception that the show is still a full price ticket?
I know it's possible and and is being done in very targeted places now. But, we need to think through the legalities and fulfillment to come up with an easy, streamlined system that makes this promotion more accessible in our overall marketing strategies. In addition, we need comprehensive reporting so affiliates have trust in the system.
It's the fulfillment and tracking on a mass scale that needs to be determined. I have some ideas on how to implement this that I'd be more than happy to chat with anyone about it.
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