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Who's Really Looking for the Discounts?

Mon, September 12, 2005

Tags: Advertising, Discounting, Men, Women

"Media consumption across all categories, except reading magazines, is higher among men by an average of seven hours per week. The report says men are 60 percent more likely to research financial data than women. Women, however, are more inclined to use the Web to search for bargains and download coupons."

More proof that Mr. Edwards at SpotCo "get's it".


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