Google invites consumers to reformat it's search listings

Mon, November 24, 2008

Tags: CGM, Google

When you have some time, be sure to check out the new searchwiki by Google. It's a new tool allowing consumers using Google to rerank search results, delete them, add new ones, and maintain notes about specific sites. In short, it allows you to customize your search experiences and actively review comments from other searchers. According to the story, "while Google users cannot alter the search results for others, their notes and votes are publicly viewable. Were Google to choose to add some structure to its emerging search forum, it could leverage user reviews of sites to build a competitor to Yelp or any other site that relies on user-generated content." The wonderful, super-confusing world of search marketing just became even more mind-boggling. It's potentially both a great opportunity if consumers like what you have to offer and, at the same time, a concerning threat if your website doesn't meet consumers needs. We are keeping a very close eye on this and will keep you posted on how this progresses.

Thanks Kyle for the lead.

Read on.