So, you read a rave or a rant about your production on some random blog? What effect does that really have?
Well, the answer varies, but it's safe to say that a large portion of your non-traditional theater base may be formulating their opinion about your production outside of the traditional media outlets.
Think of the young professional, which is a highly sought after market and tough to reach.
Do you think they are more influenced by a Ben Brantley review or by a positive or negative post on Gawker? Hmmm.
The blog market has exploded and, while over hyped, is a force to be reckoned with. With RSS fees making their content even more viral, we need to keep a very close eye on this market to help shape positive word of mouth.
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