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Study: Metro Papers' Sites Build Following

Tue, September 27, 2005

Tags: Advertising, Local Marketing, New York Times, Newspapers

How effective is the NYTimes.com in reaching local residents? Is CalendarLive.com the way to go in reaching the Los Angeles market?

Well, a new report suggests that they may be a good place to advertise.

The report finds that the country's major metropolitan newspaper Web sites have built up a loyal following in their local markets.


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