Can you buy good word-of-mouth?
- One third of consumers said they'd be disappointed if a trusted contact failed to disclose that he or she received incentives to recommend a particular product.
- Twenty-six percent said they'd never trust that friend again, and 30 percent said they'd be so turned off that they'd shun the product or service.
(Study by Intelliseek/August survey of 660 online consumers. )
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