How do you get your fans blogging about your production? How can you jumpstart the word-of-mouth online?
To answer these questions, it's important to understand the mindset of a blogger. Many people think of bloggers as reporters. While I think it's a fair comparison, it's not necessarily accurate considering most blog out of their desire to write, not as their job description.
Consider this.
"Nearly half of bloggers post personal accounts and journals rather than news, politics and gossip."
The question becomes how do you make your production seem applicable to their personal lives.
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