OK, so this topic may be a bit boring so beware. But, for those interested, it's actually a rapidly growing marketing technology. It's called RSS feeds.
What is it?
In a nutshell, RSS feeds allow you to subscribe to websites or news sources and be notified immediately whenever new content for your subscriptions is available.
So, if you are on your blackberry or on your Yahoo start page you can create what's called an RSS feed to make sure you can always receive the newest updates immediately when they are posted.
There really is a lot more that RSS feeds provide. I was just aiming to give you a basic overview. Click here for a more detailed explanation. It's great material to put you to sleep.
The reason I'm even bringing this to your attention, is that in the marketing and advertising industries you will begin to hear a lot about RSS feeds. I've heard over the past few months how it's the next "big thing" (even though it's been around for a while).
Well, according to a new study, I think much of the exposure is simply hype.
A new study found that only 12% of all users were aware of RSS, and just 4% had knowingly used the technology for reading feeds from blogs, news sources and other regularly updated content sources on the web.
I repeat... just 4%.
So, while the technology really does make sense, for the short term - don't believe the hype.
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