Focus on the Hispanic market
Study conducted by FEEDBACK Research
- Hispanic respondents are 49 percent more likely to buy from a Spanish language site when shopping online.
- Fifty-four percent of Spanish-speaking respondents make online purchases, and 45 percent of those surveyed expect to increase online purchases of products and services within the next year.
- Favorable prices is justification for 69 percent of Spanish-speakers to shop on the Internet, while 58 percent of respondents from the same segment are comfortable with the secure credit card transactions.
Signup 
About 
Archives
