Are our local newspapers missing the boat when it comes to their ABC listings?
So, they have ABC's in print so people can look at a list of shows currently playing. But, how is this information offered on their websites? Or, better yet, is it offered on their website?
According to a new study, "dramatic gaps exist between the classified offerings of large newspaper publishers, smaller publishers and online-only players, suggesting that newspapers are missing the opportunity to use audio, video and other technologies."
Now, I know this study is focusing on classified ads but after poking around on the main New York Metropolitan area websites, I think the same problems can be said with how our productions are being displayed.
Many just list the address of the theater, a phone number and a one line blurb about the show. Why not offer a video clip, production photos or a more elaborate show description?
For what it's worth, we are asking the publications these questions. Hopefully, we will get some positive feedback.
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