I'm not advocating spending extensive resources on trying to convert the 18-34 year old male into a Broadway ticket buyer. But, this new study may shed some light on a way to make your advertising to them more effective.
A new study by comScore found that 18-34 year old males view more online video as compared to the average male. Male users represent 61 percent of all video streamers, though they only account for 50 percent of the total online population.
We often have b-roll, tv spots or other video footage at our disposal. So, if it's not already being done, we should consider applying some of this media into our online marketing efforts.
This just further reinforces that rich media, including video content, is still a rapidly growing trend for advertisers to recognize.
Signup 
About 
Archives
