Attention PR folks.
A few weeks back, we presented an article called "Who's Blogging About Your Production." Well, if Yahoo has it's way, this may become an even more important topic to discuss.
In an effort to give their users access to "grassroots journalism", they are now including blog posts in their search listings.
Potentially, if someone went to see your production and posted a good or bad review of your show on their blog, this review could now become easily accessible to the general public and those actively seeking information about your production.
This is a very interesting (although not unexpected) move by Yahoo. It's something we will continue to keep a close eye on.
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