Focus on the Teen Market
Study conducted by Pew Internet and American Life Project
- The plain old landline telephone remains the top method of communication for teens, used by 52 percent. Instant messaging (IM) came in second at 24 percent; cell phones at 12 percent; followed by e-mail (five percent) and text messaging (three percent).
- Teens use instant messaging for more than just basic messaging. Half the respondents have included a link to an article, 45 percent said they had used IM to send a document or photo, and 31 percent sent music and video.
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