A few weeks back we touched on the a new research report stating that Monday's during the holidays will be big shopping days online. The general premise is people visit the stores over the weekend and then look to make the actual purchase online on the following Monday.
This past Monday marked what analysts are now calling "Cyber Monday". Sales online rose 26% over the same time of last years sales.
So, what does that mean for Broadway marketers? Consider pushing "the perfect holiday gift" in any of your online advertising efforts. In addition, maybe try and scoop up a Monday email blast from Playbill, etc. and give it a test.
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