So, your production is on GMA or the Today Show. We watch ticket sales closely but what about the "chatter" or "buzz" that comes from that television appearance? It's easy to watch short-term ticket sales but gauging word-of-mouth is much trickier.
Well, a new online "word of mouth" measurement vehicle is looking to tackle this issue. Their pilot program will begin testing the top 30 network prime time programs.
We can only hope that this kind of research is made available to the theatre biz.
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