From what I've read about this new New York Times campaign, as a Broadway marketer, I would like to extend a warm thank you to the folks at the Times for running this campaign.
I think this is a great grassroots way to put Broadway as a whole in front of everyday New Yorkers. It goes to the point of making Broadway more accessible - which in the end I think we all wish would happen.
There isn't a link to more info about this story so I'm copying and pasting what the article said. (Thank you Media Post)
"The Times is launching a month-long "Get Closer to Broadway Every Day with The New York Times" promotion tomorrow. Events will include live performances by Broadway singers in the Times Square and Grand Central subway stations; a branded (S) train featuring a trompe l'oeil interior painted to resemble a Broadway theater complete with chandelier; advertising on the Shubert Alley billboard as well as on Metro-North and Long Island Rail Road commuter trains; and a game card promotion offering chances to win Broadway tickets and gift certificates to area stores.
A baby grand piano will be brought into the subway (this, I'll have to see) to accompany the singers as they entertain commuters with transit-themed Broadway show tunes such as "42nd Street," "The Trolley Song," "Chattanooga Choo Choo," and "Take the A Train." To support the campaign, the Times will run print house ads and radio spots on WQXR, WCBS, WPLJ, WRKS, WKTU, Clear Channel and Metro Traffic radio. Anomaly created the campaign promoting the Times ' theater coverage. The ads promoting the Broadway Gift Card instant-win and the wrapped shuttle train were created by The New York Times Marketing Services Group."
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