With all of the hype surrounding the Las Vegas theatre market, we decided to do some research of our own on the Las Vegas market.
We came across a research study that was available for free from MRCGroup Research. Now, we don't know how accurate this research report actually is so we encourage you to take what you read with a "grain of salt."
With that said, it looks like a reputable company and the research report is quite extensive. There seems to be a lack of good, accessible data on Las Vegas entertainment so we thought you may find this interesting.
One particular point that we found interesting was the change in perceived value of visiting Las Vegas when compared to a similar study the year before.
"All metrics were more negative, Las Vegas was perceived as 'getting worse as a destination', 'getting more expensive', 'less of a value', and fewer of the July visitors said 'they would recommend it to their friends'."
Now, with that being said, Las Vegas tourism is booming. So, if perceived value is decreasing, it's not necessarily having an effect on people visiting the city.
If nothing else, enjoy the free research!
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