Reuters is now expanding it's reach online. They are now allowing websites, blogs and news organizations to stream Reuters video footage on their websites.
So, a feature on Reuters.com means a lot more coverage online and, more importantly, means your story could benefit from a viral effect.
Will they cover Broadway-related stories? This we will have to wait and see.
We think this is a format that many other news organizations will follow. We are keeping a close eye on this.